Types of Landing Page
Lead Generation Landing Page
Lead Generation landing pages:
- Are typically created for collecting leads (personal information of visitors),
- Have a web-formed call-to-action button,
- Are generally used for B2B marketing.
Click-Through Landing Page
Click-Through landing pages:
- Are typically created for e-commerce purposes,
- Have a simple call-to-action button,
- Are generally used for B2C marketing.
![Types of Landing Pages: Lead Generation Landing Page and Click Through Landing Page](png/65a8db97f85b4eda2d798200_lead-generation-vs-click-through-landing-pages-a5f95a92.png)
The Difference Between a Homepage and a Landing Page
A website's homepage generally has several links and calls-to-action while a business' landing page has one, single link. Having one link rather than offering several links is far better because visitors are not distracted. It has also been proven to increase conversion rates.
![the difference between homepage and landing page: number of landing links, calls-to-action](png/65a8db974efb56fa4363719d_website-home-page-49eaa69b.png)
Landing Page Related Terms
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