1. Start by Creating Value
Have you ever heard this quote?
‘Your brand is what other people say about you when you’re not in the room.’ Jeff Bezos, the Founder of Amazon said that to emphasize the importance of branding.
No matter what you do, create value for your customers. There are some ways to offer them something valuable through digital marketing. You’ve probably heard about modern marketing trends such as Content Marketing and Inbound Marketing. These stand for value!
You should not only concentrate on high-quality products or services but also valuable content. These strategies will make your brand a valuable one and help you increase sales. So, start to think about it!
Offering your customers incentives like flash sales, seasonal sales, and limited-time campaigns can also prove effective.
2. Reflect Your Brand With Your Style and Language
To create wholesomeness in your brand, you should align your brand's messaging and style with your other digital marketing content.
According to your business, you should create a reputation with your language and design. This will help you become a strong brand and make people trust your existence.
Accordingly, your conversion rates and sales will increase!
3. Define Your Customers & Identify The Right Search Criteria
Get to know your customers better by asking for their:
- age
- interests
- education level
- location
- income level etc.
If you ask these specific questions, you can cater to them properly and prevent the probability of your services going to waste. Target your audience, believe us, it’s essential.
If you’ve already had a customer base, you may simply ask what their interests are and learn about their intentions. This will allow you to build a powerful structure for your digital marketing campaigns and get better results in terms of sales conversions.
You can also use Facebook Ads to find the data you need and target audiences with similar interests. Try the Facebook Ads Manager to explore much more about your target audience.
4. Segment Your Email Campaigns
You should segment your email campaigns to customize your emails for your users.
According to a survey done by MailChimp:
- Segmented emails will be opened 14.31% more frequently
- They will have a 100.95% higher click-through rate
- They offer a nearly 4% decrease in abuse reports.
You may create some lists based on location, business, experience etc. By doing that, you’ll prevent inaccurate targeting and after a while, you’ll see actual results!
5. Use Email Automation To Reach Customers At The Right Moment
Marketing automation is very important to reach out to customers at precisely the right moment. You may send emails to an abandoning visitor with the help of the automation system.
Also, tracking th metrics and managing everything at the same time can be overwhelming. You should get help from the automation system to provide your customers with the right solutions.
We call it ‘Digital Marketing’!
6. Be Competitive
Give them a reason to buy your service. Show them its benefits and outcomes. Assure them that they’ll enjoy the results after purchasing your products. Make an effort on emphasizing the pros of your products. Reflect your unique brand and show them the difference.
While doing that don’t forget to study your competitors, their audiences and results. You can analyze their;
- posts
- social media sites
- linking
- comments to get some insights.
By doing that, you can reconsider your methods to reach them!
7. Give Them Motivation to Buy
Put yourself in your customers' shoes, why would you buy that product? Personally, I’d never think about purchasing a product without a good campaign or special offer. At least, it should be interesting.
In order to provide that you can use strong call-to-action messages, as well as discount coupons. Provide something they’d like! Build confidence in your services.
In this case, we should mention the importance of effective email marketing campaigns. Take it as an advantageous way to increase your sales. Use unique characteristics with valuable content.
Don’t forget that email marketing is a very important metric in terms of the traffic to your website. Use one of the best-rated email services to;
- organize your subscriber list
- plan email marketing campaigns
- create attractive email designs.
Pay attention to your subject line and plan your email campaign schedule strategically. In this case take a look at how to Increase Email Open Rates Guide For Beginners to reach proven methods and tips for your email marketing benefits.
8. Measure Your Content
After creating the best content for your target audience, you should track your data to understand the most popular content on your website. It’s an effective way to see what people are looking for on your website.
Furthermore, you can see the amount of time people spent on a particular page of your website. These results will be helpful for your future posts and will increase sales.
In this case, we highly recommend that you use Google Analytics to track your data and get insights on how to grow your business.
9. Have Strong Call-to-Action Message
Call-to-action or CTA is something you should definitely take advantage of to trigger an immediate response in your audience. They’re generally comprised of short phrases like “Call Now”.
I guess we’re all interested in the digital newsletter, so we better use clickable buttons that will take a customer to a landing page. You should always think about its quality. Simply, the right CTA will be helpful to increase sales by giving your audience a simple action to perform.
What is CTA?
10. Try Opt-In Forms & Popups
In order to add subscribers to your list, you should use effective opt-in forms. Including an option for your website visitors to choose whether they want to receive your email newsletter in your form is a good idea! If you search for other companies or brands, you’ll probably see that they have a simple call to action to complete a form
Exit-Intent popup builders are very useful to increase sales. You may prevent cart abandoning or inform your customers about your best products!
For example, one of our clients wanted to increase sales and conversions. We performed a deep analysis on their web page and decided to use wheel popups to increase conversion rates.
Our exit-intent popups had magnificent effects on their conversion rates. We received 1,559 opt-in forms after a month and we had an increase of 18% in sales conversion which refers to 280.62 sales after a month.
11. Choose The Best Platforms for Advertising
You can reach your target audience through paid ads. It’s a quick way to increase your conversions and sales. We started this article by emphasizing on the importance of audience targeting. In this case, if you have identified your audience properly, you will be able to advertise with more precision which will probably lower the cost for you.
We recommend that you to use Google AdWords as your media buying platform.
You can create paid ads for different browsers based on certain keywords. This option allows you to create ads right below Google’s search bar and on its right sidebar as well.
However, if you want to pay for clients' clicks, you can easily reach the first position of the ads. Of course, as long as your content is relevant!
Search Engine Marketing (SEM)
If you want to reach a specific audience that is searching for a respective service or product, SEM will be helpful. Because your ads will only be available when someone searches for a specific keyword, you should choose those keywords strategically for your business.
Search Engine Optimization (SEO)
If you want to reach the best positions in browsers and searches, you should make an effort on SEO (Search Engine Optimization). In this case, you should use relevant keywords in the content of your website.
SEO definition
Of course, other criteria affect your position such as stability and hard bounces. SEO requires some time. You should be patient to see the results and believe that you’ll eventually increase sales with the help of these methods!
Finally, don’t forget to use Pay Per Click Campaigns to drive traffic to your landing page where you’ll acquire your customers' email addresses. You can do that by paying websites for sharing your ads. You pay if someone clicks on your ad or for the number of impressions your ad receives.
What is a PPC ad?
12. Use Keyword Research For Content Ideas
You probably know that SEO rules have changed. Google announced that content which consists of keywords in a misguided attempt harm rankings.
To use it to your advantage, you should pay attention to keyword research with respect to content, in a smarter manner. To do so properly, you should pay attention to your customers' interests and what they’re looking for.
If you identify what popular terms resonate with your target audience, you can create content that interests them. Also, by using high volume keywords you will improve traffic to your website.
13. Use PPC To Test Your Keywords
If you know how to use PPC, it’s a great resource for organic campaigns. You can use your paid marketing efforts to test selected keywords.
You may create landing pages and ad copies for your intended keywords and see how many customers click on your ad.
It’s a great method to measure those keywords' impact on your targeted audience. After looking at traffic rates, you can create organic campaigns consisting of those high volume keywords to boost your website's traffic!
14. Use Social Networks
Social networks are very helpful to maintain your brand’s fame. People like to feel that they have a unique experience with your brand on different social media channels. You should pick the right channels in terms of your business.
Don’t forget that all social media channels have different dynamics. So, you don’t have to use all of them. You should concentrate on using them effectively.
For example, Facebook is a great social media channel to engage with customers through your FanPage. Also, you can invest in sponsored ads, as well as broaden your range of action by reaching a specific audience.
As another example, Twitter is also a great social media channel for you if you’re planning to post news and spread them fast. You should search for different characteristics of various social media platforms to enhance your usage of each!
You should never ever underestimate the importance of social sharing. It affects your search engine rankings significantly.
For example, try to add a popup to ask your readers if they want to like your Facebook Page. You can use Popupsmart services to do that easily.
It’s a great chance to analyze the amount of traffic that is driven to your website by particular social media channels. To track your social shares, it’s better to use analytics tools to segment and test your campaign sharing.
By doing that, you’ll be able to determine how well your social media campaigns are reaching your target audience.
Considering that your aim is to increase sales, you should pay attention to some specific metrics such as shares, referrals, conversion rates, likes, and more.
Don’t forget that social networking helps you build trust and increase conversions.
15. Incorporate Videos Into Your Site
In today’s digital world, videos have a magnificent effect on your digital marketing efforts. It is valuable content, so you better put it to use!
According to HubSpot’s statistics,
- By 2019, we expect a video to dominate 80% of all web traffic
- Videos on landing pages will boost conversion rates by 80%
- Videos in emails will increase click-through rates by over 200%
By using video content inside your text content you’ll able to drive more traffic and increase engagement with your website visitors.
You may convey a message related to your particular product and service or guide your website visitors about new trends in your industry! Believe me, it will be helpful to increase your sales eventually!
You might consider adding a video popup to your website as well. Here's how: Popup Video: How To Add One To Your Website (No Coding)
16. Integrate Your Marketing Channels
People tend to have stable brand experiences across different platforms and channels. To provide this experience to your customers, you should integrate your marketing channels. Your campaigns should work in unity to best reflect your branding.
If you’re wondering how to manage these things properly, I’ll try to explain it to you.
Let’s suppose that you’re working on SEO and organic search. To support them, you create keywords related to your business and content.
Meanwhile, the team behind the Paid Searches or Ads can promote your page before these keywords gain natural traction. Also, to promote the created content, Social Media and Email teams can work together.
By doing that, you are conveying a very important message. Your customers will probably indicate that you work systematically, you have a common goal and you’re working to create your brand voice. You will build your trustworthiness. As a result, you’ll drive more traffic and increase sales!
17. Build Remarketing Strategies
To increase sales, remarketing is essential.
You can run a remarketing campaign for an abandoned cart. You may remarket with a video on Youtube or Facebook. To track them, you should connect an account to an AdWords account. You may develop some email marketing strategies to reach them again such as using better abandoned cart email subject lines. It’s all up to you.
Now you know more about increasing sales through digital marketing methods.
Also, if you want to acquire your prospects' information on your website and increase sales conversions PopupSmart is a great tool for you!
Please don’t hesitate to ask questions about how to use this smart tool. Let’s start converting abandoning visitors into subscribers and customers, together.
Check out these posts as well:
- What's "New Normal" In Digital Marketing?
- Retargeting (Remarketing) Definition - What is Retargeting?
- 8 Best Sales Promotion Examples For Marketers
- 12 Best Marketing Attribution Software to Try in 2024
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