5 Effective Ways to Use Popups for Collecting Zero-Party Data
We have collected the five most influential answers to the question "how can you use popups for collecting zero-party data?"
Without diving deep into the methods, it is better to remind you that to benefit from a user-friendly popup builder like Popupsmart will make things work smoothly for you.
1. Grow Your Email List
Popups are there for you if you need to grow your email list. For this, it's not unusual to offer some incentives to your visitors in exchange for their zero-party data.
For instance, the example below provides "exclusive offers" if you enter your email address.
You can keep it simple by asking for the visitors' email addresses, or you can go ahead and ask for additional information while they are at it already.
Depending on your business, your need for the type of data may change.
In this case, your popup builder must be fully customizable and flexible so that you can adjust the information boxes by "adding a new form field" for the data that benefits you the most.
2 . Increase Phone Calls
Like growing your email list, increasing your phone calls has never been easy.
The popup above is the perfect example of getting phone numbers using popups. In this case, you are offering your support in return for the visitor's phone number.
If the viewer needs your assistance at that moment, adding headings like these increases the chances of getting the phone number
- "We will call you shortly.",
- "We'll be with you in a second."
You can always create your popups from scratch to get creative and more attractive to collect zero-party data if you are using Popupsmart.
Using floating bar popups is another excellent way to use popups for collecting zero-party data.
Thanks to its location, the floating bar popups you create will enable visitors to see the popups in a way that will not block the web page.
3. Collect Form Submissions
Have you heard about sidebar popups? If not, see the example below, as it's another effective way to use popups for collecting form submissions.
To make your form submission popups impossible to ignore, try using full-screen popups.
4. Gamify Your Campaign
Gamifying your campaign makes it more attractive for visitors to interact with your popups.
You can create things such as wheel popups, and at the end of your game, you can ask the visitors to give their contact addresses.
Thanks to this enjoyable experience, the visitors will be more likely to provide you with the zero-party data you are asking for.
You'll engage your visitors while successfully converting them into customers.
Visitors will be encouraged to subscribe to your newsletter or make a purchase with fun gamification popups.
Let the game begin with your popups!
5. Bonus: Don't Forget About Teasers
Teaser popups are miniature versions of larger popups. They open the main popup when clicked.
If used right, they can be more attractive and increase your chances of collecting zero-party data.
Teasers can be in different forms and colors. It is always a good idea to customize each element in line with your brand image for maximum effect.
It is inescapable that they will differ the methods you collect zero-party data and affect the rates.
20 Popup Use Cases for Collecting Zero-Party Data
Now that we know how to use popups to collect zero-party data, let's check out the brands that use this strategy to grow their database.
1. Jomashop
The first example is from Jomashop, a leading fashion retailer in watches, handbags, and sunglasses that uses a gamified popup on their website.
Once you click unlock my offer, the game starts, and you get the prize. To receive your discount code, they ask for your email. And that's it!
You get the zero-party data you desire by using popups, and they get their discount code smoothly. Win-win!
2. FOSSIL
Our following example is from the famous watch brand, FOSSIL.
They ask you to become "fast friends" by signing up for email updates. In return, their offer is $25 off your $75 purchase.
They also included their SMS signup in their popup, showing that you can easily use popups for getting phone numbers.
That's how you avoid dealing with SMS marketing software.
This clever popup aims at getting email addresses as well as phone numbers. This is what we call hitting two targets with one arrow!
3. DSW
Next stop, Designer Shoe Warehouse, aka DSW. It's an American company that sells designer and name-brand shoes and fashion accessories.
When you enter the website, you encounter the floating bar popup on the bottom of the screen asking you to sign up for free.
In return, their offer is to become a VIP member and get 20% off after your first purchase.
Once you click on the signup button, a submission form opens up.
There are many form fields on this page, like the first name, second name, email, and so on. DSW aims to get all the necessary zero-party data in one shot.
4. Laura Geller
Laura Geller New York is a modern cosmetics brand that empowers, delights, and brings out the best in women's beauty via exquisite textures, stunning colors, and cutting-edge formulations.
When you enter the website, you come across a popup upon your arrival asking you to enter your email address to get 30% off.
Not only do they attract visitors to click 30% off, but they also push them away from clicking the "No" button by cleverly saying, "No thanks, I'll pay full price."
5. Maya Brenner
Maya Brenner is a jewelry design brand that used a popup seen upon arrival on the website.
The popup asks visitors for their names and email address. In return, you will become a #BrennerBabe that receives product launches, gifts, and brand updates first.
Maya Brenner manages to attract attention with its simple and cohesive design.
Also, the brand creates a personalization concept for each one visiting the page.
6. Myntra
We have Myntra's teaser example next. They placed it on the right side of the page, offering a discount.
Thanks to the teaser, visitors feel curious about the offer.
Once you click, a popup opens up offering a coupon code for signing up.
Myntra achieves raising curiosity and gets clicks by using a teaser cleverly.
7. PUPA Milano
PUPA Milano is an Italian cosmetics company that combines high-quality ingredients with a playful approach to makeup.
Their website uses a straightforward popup asking visitors to enter their country and email.
Using simple designs for collecting zero-party data is sometimes the best if it also suits your brand image.
8. Redbubble
Redbubble is a global online marketplace for print-on-demand products based on user-submitted artwork.
Upon arrival, you see a popup offering discounts and other perks once you sign up.
This popup is a good example of collecting zero-party data with simple and easy-to-follow steps.
9. Camper
Camper is a footwear company with headquarters in Mallorca, Spain.
When it comes to collecting zero-party data with a modern look, Camper does it right.
With their simple popup asking for your email in return for 10% off, they manage to make things easy for the visitor and increase their chances of getting the data they desire.
10. City of Gold
Another gamified popup example is from the City of Gold, a brand selling jewelry for women and men.
The popup asks for your name and email address in exchange for some incentives.
The example attracts attention with its placement, simplicity, and reality feel because they made their popup with a real person's photo.
11. Happy Socks
Happy Socks is a Swedish manufacturer and retailer of socks, underwear, and swimwear.
They ask for the visitor's email address offering 10% off their first order.
It is worth mentioning that it is ideally in line with the rest of the website design; their popup attracts attention with its bright color.
12. Glasses Direct
Glasses Direct is an online prescription eyewear store located in the United Kingdom.
Before their main popup, there is a teaser popup contrasting with the color, yet it is not effective as the main one.
When you click on the teaser, they offer two different discounts, one for regular glasses and the other for designer glasses.
In order to get the offer, you need to enter your email address.
Glasses Direct tries to increase its chances of collecting zero-party data by not only offering one discount but two in case one works for the visitor if the other doesn't.
That might be a wise way of increasing your database using popups.
13. MADE
Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication." That's what MADE did for their popup to collect zero-party data.
They used a simple, straightforward yet eye-appealing popup design offering a discount on the first purchase.
It's a great example of using popups in a simple way for gathering zero-party data.
The popup presents the offer in a clear way and waits for the visitors to fill it as they want, just like the zero-party data collecting popup should do.
14. Software Suggest
By altering the sectors and Software Suggest is a directory that helps customers using the software share review and vendors share their products to their service.
Software Suggest presents a detailed popup example by asking for any need for software selection to the visitors.
In harmony with the colors in general, this is a popup designed with simplicity like MADE.
The critical detail here is that there is no pressure to fill the popup, yet it is totally suitable for collecting zero-party data.
15. RateHawk
RateHawk is an innovative B2B online booking engine featuring hotels, air tickets, transfers, and car hire.
Their popup form has a consistent design that goes well with the rest of the page.
They manage to attract attention with their popup headline saying, "the most important information in brief!".
We can say that a simple design and striking headline go a long way towards capturing zero-party data.
16. HubSpot
HubSpot is an effective CRM platform that can be used for tips in business and marketing areas.
HubSpot's popups are highly rare, but they are direct in how a popup should be used for collecting zero-party data.
They have a popup asking if the visitors want to subscribe or not. If they are willing to subscribe, then they have another popup.
This popup only asks for the email address to keep the visitors updated about the new thing.
17. Movado
Movado is an accessory brand that is very famous for its watches.
Movado is one of the fastest websites on this list in terms of the appearance of the popup.
When you enter their page, a popup about your location welcomes you.
Upon it, there is another popup asking for your email address to collect. They are not insistent, yet they are rapid enough to know their customers.
18. Murray's Cheese
Murray's Cheese is an artisanal cheese and specialty foods retailer and wholesaler based in New York City.
They used a "yummy" popup to collect the visitors' email addresses in return for 10% off.
Using relevant images is always an intelligent idea when it comes to designing your popups for collecting zero-party data.
In Murray's case, it is very pleasing to look at and relevant to the notion of the page.
19. Nordic Expat Shop
Nordic Expat Shop is a platform that sells Scandinavian products on the website.
They have a simple shop website, and they present a very qualified user experience.
As for the popup of Nordic Expat Shop, they appear in the most smooth way so that it does not give a jump-scare effect to the visitors.
The brand offers a deal in return for the visitors' email addresses.
Also, the popup submit button says "I'm feeling lucky" in order not to bore the visitors.
20. Bulgari
Bulgari is an Italian luxury brand known for its jewelry, watches, fragrances, accessories, and leather goods.
They went enormous with their popup. It takes up half of the website with the actress Anne Hathaway.
The aim is to collect qualified leads and as much zero-party data as possible.
That's why they ask for multiple information, including title, first name, last name, email address, and so on.
The design is also very modern and goes well with the brand image.
Before You Leave…
Popups are growing in popularity for collecting zero-party data.
Remember to be smart about how you use them—appeal to your visitors with relevant offers.
Try to collect the information you need and make collecting zero-party data easy for yourself while you think about it.
Since popups are lightweight and require no software installation, why don’t you use popups for users to quickly enter their data without taking the time to leave your page?
It is never too late to give a chance to use popups for zero-party data and have high conversion rates!
Frequently Asked Questions
Why Should You Use Popups for Collecting Zero-Party Data?
While collecting zero-party data, popups will help you with increasing customer engagement, retention, and loyalty. Also, since people care about privacy-focused online experience, the reliance on zero-party data will develop when they realize that there is a need growing for it. If you apply zero-party data, you will have the chance to customize your messaging.
Is Collecting Zero-Party Data Advantageous?
Yes, zero-party data is advantageous because you won't need to worry about its accuracy. Another advantage is that this kind of data can provide you with much more insight into a specific user by having it in your possession.
What is the Most Common Mistake While Collecting Zero-Party Data with Popups?
Asking for too much information may not be the best idea as it may make the visitor feel much work is required, and it might have a negative impact.
How to Get the Most out of Popups for Collecting Zero-Party Data?
Which Types of Popups Can Be Used for Collecting Zero-Party Data?
There are different types of popups that you can use for collecting zero-party data, such as:
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