What is a B2B Data Provider?
B2B data providers are companies that give business data. They provide company information, including their names and addresses, contact details, financial information, and more. This data can be used for business intelligence purposes or marketing purposes.
Data is a significant part of the marketing world. It’s how you know who to target, what content to create, and what kind of message will resonate with your audience. But getting access to the correct data can be a challenge, which is where B2B data providers come in handy.
For example, suppose you’re targeting a specific company with your marketing campaign. In that case, you might want to know where they’re located and how many employees the company has to determine how much it might cost you to target them appropriately.
Why Do You Need B2B Data Providers?
Data is more critical than ever for B2B marketing. With the rise of social media, marketers have access to more data than ever before—but that’s not where it ends.
B2B data providers are a vital part of marketing campaigns. They give marketers access to high-quality, accurate data that can be used for everything from lead generation to customer retention.
Today, marketers need to go beyond social media and other traditional data sources to understand their competitors and customers. They also need to know how these factors change over time.
To make sense of this information and use it effectively, marketers must understand how data is collected and works together with other types of information.
Top 14 B2B Data Providers To Reach Target Audience
Let’s look at the top 14 B2B data providers together. We included their pros and cons, pricing details, ratings, and brief information about their features.
1. Clearbit
Clearbit is a B2B data provider tool that integrates seamlessly with Salesforce, HubSpot, Segment, Pardot, and so on. It allows you to discover prospects and define customer profiles.
Pros:
- Data-driven prospecting and precise B2B targeting can help you reach your prospects.
- The tailored email campaigns feature makes it possible to send personalized emails to prospects.
- Clearbit has advanced segmentation and lead management features that can help you to increase conversions.
- Offers up-to-date and accurate data about your target prospects and audience.
Cons:
- Beginners might have a hard time understanding and adapting the user interface.
- It would be better if there were a free trial option.
- Clearbit lacks data in some industries, which should be improved.
Pricing: Clearbit’s pricing plans are customizable based on the features, packages, and volume. You can contact the sales team and get a pricing offer according to your business needs and size.
G2 Rating: 4.4/5
Explore G2 reviews of Clearbit for further information.
2. UpLead
Uplead promises 95% data accuracy as a B2B data provider tool. You can do a contact search and find prospects by name or URL. It gives the company, title, phone number information, and email and social media accounts.
Pros:
- Uplead guarantees their data is 95% accurate and allows you to get your credits back if they don’t find the proper email addresses.
- It is an easy-to-use tool that displays leads in real-time with a list.
- Integrates with CRM and sales platforms such as Zapier, Salesforce, HubSpot, Pipedrive, Outreach, Mailshake, and more.
- Data enrichment features allow you to enrich contacts, emails and companies.
- They don’t add unverified data, which increases the accuracy.
Cons:
- The user interface might seem complex for beginners.
- Some of their data might be outdated. It would be better if the data were updated more regularly.
- A small amount of some emails might bounce.
Pricing: It offers a free trial with five credits. The Essentials plan starts from $74 per month and offers 2,040 credits.
G2 Rating: 4.7/5
Check out G2 reviews of UpLead.
3. Adapt
Adapt is a B2B data provider with more than 500,000 users. It gives data based on different industries and contact information that can help reach out to your prospects.
Pros:
- It has a user-friendly interface and intuitive search filters that help you find your target audience.
- Integrates with other platforms seamlessly and ships the data to them.
- Data availability includes contact data, industry research, and company data availability.
- Lead builder, market insights, and lead analysis features are helpful to get an insight into your prospects.
Cons:
- Free credits may not be enough.
- Daily target limitations need to be improved.
- It doesn’t allow you to make a list or create a CSV and Excel file.
- Search options should be more specified.
Pricing: You can contact the sales team for pricing details since their plans are customizable. Plans vary according to how many contacts you need per month.
G2 Rating: 4.6/5
Explore G2 reviews of Adapt as well.
4. Visual Visitor
Visual Visitor is a B2B sales intelligence platform that accompanies you to step up your sales pipeline. You can track digital footprints and identify the profile of your visitors and customers.
Pros:
- It gives a daily report including new visitors. Also, it offers website analytics features so that you can optimize your website.
- B2B contact data set is a valuable feature that will help you find prospects you need to contact.
- Visual Visitor offers an email tracking feature that will give you an insight into your email open rate and marketing efforts overall.
- It gives accurate and in-depth details about your visitors.
Cons:
- For users that want more personal data, it should be improved.
- A limit on the contact numbers you can download may not be enough.
- The basic plan offers limited features, and other plans might be expensive for some companies.
Pricing: It has a free trial option. The Lite plan starts from $149 per month if billed yearly. Other premium plans are customizable so that you can contact the sales team.
G2 Rating: 4.4/5
If you want to read more reviews, explore G2 reviews of Visual Visitor.
5. Slintel
Slintel is one of the best B2B data providers, including more than 16 million companies and 275 million lead profiles. It helps you get insight into your target prospects and reach out to them.
Pros:
- Its data availability includes contact data, industry research, and company data, which can be helpful while researching prospects.
- With the lead insights feature, you can get an insight into the buyer intent and market intelligence.
- It integrates with many CRM software so that you can grow your contacts and leads.
- Data segmentation and filtering make your job easier while searching for B2B data.
Cons:
- It would be better if the database volume was more extensive.
- Slintel’s data might be outdated and needs to be updated.
- It doesn’t allow you to send lists within the company.
Pricing: Slintel has three pricing plans: Startup, Growth, and Enterprise. These plans’ pricing details depend on their features and allowed users. You can get in touch with the sales team for further information.
G2 Rating: 4.6/5
6. Datanyze
Datanyze is a sales and marketing platform that helps you find B2B prospects. It has a Google Chrome extension, making finding prospects in your target market easy and faster. Datanyze includes more than 120 million contacts, 48 million phone numbers, and 84 million email addresses.
Pros:
- You can create segmented lists automatically and organize your contacts.
- Datanyze allows you to export your contact list as a CSV file and filter according to different options.
- Lead builder, reporting, and data enrichment features can be helpful features.
- Contact data, company data, and industry research availability are great for reaching the right prospects at the right time.
Cons:
- Google Chrome extension has some bugs that should be fixed.
- It would be better if there were more integrations with third-party applications.
- Credits may not be enough for some users.
Pricing: It offers a 90-day free trial with ten credits per month. The Pro plan starts from $21 per month and includes 960 credits per year.
G2 Rating: 4.2/5
7. Lusha
Lusha is a data provider platform that can help you find B2B prospects and build connections with them. It integrates with many CRM and marketing platforms seamlessly. Also, it has lead and performance monitoring features which can be beneficial to improving your business.
Pros:
- Contact and company search features help you reach up to 1000 contacts and companies in a single search.
- You can export your prospect lists to CRM or CSV easily.
- Lusha integrates with many platforms such as Salesforce, Outlook, Gmail, Hubspot, and Zoho.
- Dashboard analytics displays team members’ prospecting actions and makes your job much easier.
Cons:
- More details should be added about contacts.
- It doesn’t let you know that your credits are expired.
- Customization and integration processes might be difficult for some users.
Pricing: It has a free trial option that gives five credits. The professional plan starts from $29 per month and gives up to 2,400 credits yearly. The premium plan starts from $44 per month and offers up to 4,200 credits annually.
G2 Rating: 4.3/5
Check out G2 reviews of Lusha.
8. Seamless.ai
Seamless.ai is a B2B marketing and data provider tool that assists you in reaching your prospects. It is an AI-based tool that aims to find accurate data in a short period.
Pros:
- Thanks to its firmographic filter options, you can find your company’s target audience and prospects.
- News and people alert features let you know which prospects you should contact.
- Lead validation and lead quality features are practical lead generation elements.
- It integrates with many CRM, sales, and marketing tools such as Zoho, Keap, Pipedrive, Zapier, Salesforce, and Outreach.
Cons:
- Exporting lists is not that user-friendly and needs to be optimized.
- There are some glitches in its Google Chrome extension.
- It can be a bit expensive, and credits of the basic plan might not be adequate.
Pricing: It has a free plan option that includes 50 credits. The basic plan starts from $99 per month and offers 250 credits. You can contact the sales team for the pro and enterprise plans’ pricing details.
G2 Rating: 4.2/5
See G2 reviews of Seamless.ai.
9. SalesIntel
SalesIntel is a funnel solution tool that has features for finding contact information. It can be used in B2B marketing, and marketers can reach out to their target customers.
Pros:
- It aims to give its users 95% accurate B2B company and contact data.
- SalesIntel re-verifies its data every 90 days, which can provide more accurate data.
- It integrates with many marketing automation tools and CRMs.
- Its recruiting feature can also be used to find the ideal candidates for your business.
Cons:
- It might not be ideal for big companies since it doesn’t allow you to create large contact lists.
- The user interface is not user-friendly and should be improved.
- Search and credit limitations might be overwhelming for some users since some plans are pricey.
Pricing: SalesIntel has custom pricing plans. You can get in touch with the sales team for further details.
G2 Rating: 4.4/5
Explore G2 reviews of SalesIntel.
10. Owler
Owler is a business intelligence platform that can be used as a B2B data provider. Marketers can benefit from this tool in their prospect research process.
Pros:
- It includes industry research and company data availability.
- Owler gives real-time news and alerts that can be helpful in prospecting.
- Thanks to data segmentation and filtering features, finding the right contacts becomes much more practical.
- It allows you to create targeted contact lists and provides data enrichment.
Cons:
- Most companies listed with Owler are based in the USA; there are not many European and Asian companies.
- CSV uploading doesn’t work all the time, and it can be hard to download the lists.
- Company details should be enriched.
Pricing: It has a free-to-use plan with limited access. The pro plan starts from $35 per month, and the max plan starts from $50 per month billed yearly.
G2 Rating: 4.1/5
11. LeadIQ
LeadIQ offers strategic prospecting in B2B marketing. Marketers can optimize their sales pipeline and reach out to their customers efficiently. It provides strategic prospecting and data accuracy features.
Pros:
- It gives job change notifications about promotions, positions, and company changes.
- It integrates with many tools such as LinkedIn, Salesforce, Outreach, HubSpot, GSuite, Slack, and Salesloft.
- Thanks to its proprietary algorithm, data accuracy is increased.
- It has a browser extension which makes searching for prospects more efficient.
Cons:
- It would be better to increase the company details and provide more insight into their specific information.
- The information they provide might not always be accurate due to GDPR.
Pricing: It has a free plan option with limited access. The starter plan starts from $60 per month, and the pro plan starts from $120 per month, billed yearly.
G2 Rating: 4.2/5
Explore G2 review of LeadIQ.
12. RocketReach
RocketReach is one of the most used contact data providers out there in the market. You can find your target companies’ employees’ email addresses, phone numbers, and social media accounts.
Pros:
- Thanks to its advanced search feature, you can search prospects by adding different criteria.
- It has a browser extension that will allow you to find leads on LinkedIn and Google.
- RocketReach integrates with many CRMs and applications.
- Lead validation, lead analysis, and lead enrichment features help you get insight into leads effectively.
Cons:
- Some emails may not work from time to time.
- Free plan is not helpful since it only offers five free lookups.
- It charges you even if the email or contact information is wrong.
Pricing: It has a free-to-use plan with five free lookup options per month. Other plans start from $39 per month.
G2 Rating: 4.5/5
Explore G2 reviews of RocketReach.
13. Lead411
Lead411 provides B2B direct dials that can accompany you while prospecting. Lead411 has over 20 million companies and 450 million contact information in its database.
Pros:
- It offers re-verified data and data enrichment features.
- Thanks to its reporting feature, you can analyze prospects.
- Data segmentation and filtering features can be useful while searching for a specific industry’s data.
- Google Chrome extension is great for extracting data from LinkedIn pages.
Cons:
- It is a pretty expensive data provider tool for beginners.
- More in-depth information about companies needs to be added, apart from their contact information.
- Some contacts and companies might be out of date.
Pricing: The basic plan starts from $99 per month per user with 200 contacts. The pro plan starts from $199 per month per user and offers 450 contacts per month.
G2 Rating: 4.5/5
14. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a tool LinkedIn created for sales professionals and marketers. It helps you to find prospects and get in touch with them quickly.
Pros:
- You can do industry research and find contact data. It provides comprehensive company data as well.
- Thanks to the TeamLink feature, you can find a better way to prospect leads with companies’ combined networks.
- It integrates and syncs with other CRM platforms.
- It is an easy-to-use platform with a simple user interface.
Cons:
- Email credit numbers per month need to be increased.
- Database is limited to people who have LinkedIn profiles.
Pricing: The core plan starts from $79.99 per month, and the advanced plan starts from $125 per month. You can choose a plan according to your company size and decide by looking at the plans’ different features.
G2 Rating: 4.3/5
See G2 reviews of LinkedIn Sales Navigator.
Tips On Using Data Acquired With Data Providers
When working with B2B data providers, you get a lot of great information that can help you target your audience and improve your business. Here are a few tips on using B2B data providers:
-Use the data to create content that resonates with your customers to reach loyal customers.
-Create personalized marketing campaigns that resonate with your customers’ needs and preferences.
-Make sure the data is accurate and up-to-date.
-The data can be used for various purposes, including marketing, analytics, and product development.
-You can reach out to prospects for collaboration and partnership.
-These tools can be great for doing competitor research since they provide an insight into their company information.
To Cut A Long Story Short…
We hope you liked reading this comprehensive and in-depth post about B2B data providers. These companies help you reach out and connect with potential customers, thanks to extensive information databases. You can also keep an eye on your competitors and conduct your competitive research.
Please share your favorite B2B data provider tools or techniques while prospecting with us in the comments section. We always love to hear from you! 🤓
Frequently Asked Questions
What Is B2B Data?
B2B data, also known as business-to-business data, is mainly about information about B2B companies. For example, the B2B data of companies may include contact information, employee details, and sales details. Acquiring this data can help marketers reach potential prospects and customers.
What Is a B2B Data Provider?
B2B data providers offer a variety of business records and data that helps businesses in their daily operations. The primary purpose of these companies is to help their clients find the right business contacts, get in touch with them, and keep them updated on new developments in the market.
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