How to Calculate Inbox Placement Rate
Inbox Placement Rate: Number of emails delivered to inboxes of recipients / Number of emails sent by your organization.
How to Increase Inbox Placement Rate
- Remove subscribers from your list that have not engaged with your email marketing efforts in the last 90 days,
- Make sure that your email service provider sends your emails at the appropriate speed,
- Authenticate your email account,
- Always check your emails to see if there is any issues or spam problems,
- If your email deliverability score is low, do not send any emails before resolving this issue,
- Send relevant campaigns to segmented customers.
Inbox Placement Rate Related Terms
- Hard Bounce Rate
- Soft Bounce Rate
- Email Validation
- Email Verification
- Email Marketing
- Email Blacklist
- CAN-SPAM Act
- CASL (Canadian Anti-Spam Law)
