CAN-SPAM Act Requirements
- Details in your commercial messages should be clear and truthful: subject line, email addresses, and domain name, and "To" and "From".
- Emails that are sent for advertising purposes must be clear and indicated as an ad.
- Messages containing sexual content must contain “SEXUALLY-EXPLICIT” warnings at the beginning of the email subject line. Also, the information needs to be viewable only upon opening the message.
- Emails must contain a valid, registered postal address every time.
- Under the legislation, subscribers have the right to opt-out from your email list at any time, so the opt-out opportunity has to be presented in every email.
- You need to ensure that emails sent from a third-party service on your behalf must comply with these necessities. Otherwise, you will be the one held accountable.
Here is an example of CAN-SPAM compliant email;
![CAN-SPAM compliant email marketing example](png/65a7ced42888652c61e74bbb_can-spam-compliant-email-a1eb9c3d.png)
Here is an example of CAN-SPAM non-compliant email;
![CAN-SPAM non-compliant email marketing example](png/65a7ced4697dd493ad5ade78_can-spam-non-compliant-email-example-9ff71a16.png)