Why Consider a Google Optimize Alternative?
Google Optimize is a website optimization tool that helps companies improve user experience and boost conversions by conducting A/B testing and personalization. However, it is no longer available since September 30, 2023.
Since it is sunsetting soon, you might need an alternative for Google Optimize to enhance your website.
Top 14 Google Optimize Alternatives Since It is Sunsetted
We gathered the best 14 Google Optimize alternatives that can fit various business needs and sizes. By exploring these with their pros and cons, pricing details, and ratings, you can find a suitable one to switch from Google Optimize!
1. Optimizely Web Experimentation
Optimizely Web Experimentation is an A/B testing platform that is used by IBM, Mailchimp, Atlassian, and Salesforce. It provides various solutions, including targeting, personalization, and advanced experiment types, to help you improve your website.
Pros:
- Visual editor and program management solutions allow you to collaborate with your team quickly.
- Delivering targeted messaging, personalized offers, and recommendations is possible.
- Single page app support solution is available.
- Analytics provides statistically valid results, and it works with Google Analytics 4.
Cons:
- It might not be easy to adapt at first for beginners.
- The reporting tools might be one-dimensional and can be improved.
- It sometimes loads pages slowly.
Pricing: Get in touch with the sales team to request pricing.
G2 Rating: 4.2/5
See Optimizely Web Experimentation reviews on G2.
2. VWO Testing
VWO Testing is a web experimentation and A/B testing tool that offers various features. By using this tool, you can run A/B, multivariate, split, multi-device, and multi-page tests.
Pros:
- Thanks to the point-and-click visual editor, you can personalize your experience with dynamic texts on the website.
- You can undo, save your progress and create a personal change library.
- Ready-to-use widgets can be deployed and tested on a website. Also, you can create visitor property and on-page triggers according to your needs.
- With the code editor, you can make changes directly in HTML, CSS, and JS and include external JS/CSS.
- The GPT3-powered AI copy generator is available, which can help you create copy alternatives.
Cons:
- There might be technical errors, such as incomplete chart data.
- Help documentation needs to be more detailed.
- The dashboard might seem overwhelming for beginners at first.
Pricing: Free trial is available.
- VWO Testing has four pricing plans: Starter, Growth, Pro, and Enterprise. You can contact the sales team to request pricing details.
G2 Rating: 4.3/5
See VWO Testing reviews on G2.
3. Unbounce
Unbounce is a tool that allows users to build and publish landing pages with A/B testing features. Also, it is an AI-powered tool with faster solutions.
Pros:
- Pre-optimized, ready-to-use, and customizable templates are available.
- Smart Traffic feature automatically sends visitors to the related landing page and allows multiple testing methods.
- With personalized insights, you can better understand your campaigns’ performance and audience.
- It integrates with Salesforce, Google Analytics, Klaviyo, Google Tag Manager, Hotjar, Zapier, MailChimp, HubSpot, and so on.
Cons:
- The tracked leads don’t account for duplicates.
- There might be compatibility issues with platforms like Mailchimp.
- Split percentage calculation solutions need to be improved.
Pricing: A 14-day free trial is available.
- The Launch plan starts from $74 per month and includes one domain, up to 20,000 visitors, and 500 conversions.
- The Optimize plan starts from $109 per month and includes five domains, up to 30,000 visitors, and 1,000 conversions.
- The Accelerate plan starts from $180 per month and includes ten domains, up to 50,000 visitors, and 2,500 conversions.
- The Concierge plan starts from $469 per month and has a one-time implementation fee, includes more than 25 domains, more than 100,000 visitors, and 5,000 conversions, dedicated success manager.
G2 Rating: 4.4/5
Explore G2 reviews of Unbounce.
4. Crazy Egg
Crazy Egg is an A/B testing and analytics platform that tracks website visitor behavior. Using this tool with various conversion-ready solutions can improve your website’s user experience.
Pros:
- You can create A/B test goals and track conversions based on these.
- You can use the A/B testing tool on Shopify to experiment with your new design elements’ performance.
- With exportable heatmaps, scroll maps, audience demographic reports, and referral traffic, you can get detailed data on your visitors’ behaviors.
- Thanks to website recordings, you can notice navigation problems and learn why visitors abandon their carts.
Cons:
- Setting up heat maps and snapshots separately for various pages might be overwhelming.
- Reporting solutions need to be enriched.
- A/B testing tool might seem limited for some users.
Pricing: A 30-day free trial is available.
- The Basic plan starts from $29 per month and includes 30,000 tracked pageviews, 25 snapshots, and 100 recordings.
- The Standard plan starts from $49 per month and includes 75,000 tracked pageviews, 50 snapshots, and 500 recordings.
- The Plus plan starts from $99 per month and provides 150,000 tracked pageviews, 75 snapshots, and 1,000 recordings.
- The Pro plan starts from $249 per month and includes 500,000 tracked pageviews, 100 snapshots, and 5,000 recordings.
- The enterprise plan offers unlimited page views and recordings; you can contact the sales to build your pricing plan.
G2 Rating: 4.2/5
5. AB Tasty
AB Tasty provides experimentation, feature management, and personalization solutions to improve websites. This tool can help you enhance your user experience with various capabilities in client-side experiments, personalization, and audience activation.
Pros:
- With multivariate, multi-page, split, and A/B testing solutions, you can implement experiments on your website to get a better understanding.
- By targeting segments, creating variations, and setting goals, testing your website’s performance and understanding user behavior becomes more accessible.
- You can track the ROI of your experiments and get an overview of your campaign’s performance.
- With AI and data-driven segmentation solutions, you can manage audiences and personalize your users’ experience.
Cons:
- Various tests and personalizations might overlap.
- Rendering can be slow sometimes, and it can get overwhelming.
- It would be better if the dashboard was more user-friendly and easy to use.
Pricing: You can get a custom quote by contacting the sales team.
G2 Rating: 4.5/5
6. Kameleoon
Kameleoon offers optimization and experimentation capabilities that can enhance your website. Also, it provides hybrid experimentation solutions that can make your job easier.
Pros:
- It offers unlimited A/B and multivariate testing variations to optimize your website’s desktop and mobile experience properly.
- Building segments with more than 45 native targeting criteria or from specific CDPs are possible. That way, you can set clear goals.
- With AI-powered segmentation, you can create and target smart segments and use your custom data layers. Also, AI-powered conversion prediction can help you automate personalized customer experiences and boost conversions.
- The code editor is developer-friendly and allows you to create complex experiments using JavaScript and CSS code.
Cons:
- It might be challenging to adapt first for complete beginners since there is a high learning curve.
- Coding a test might take longer from time to time.
- Integration solutions with external tools need to be enriched.
Pricing: You can contact the sales team for pricing details.
G2 Rating: 4.7/5
7. Monetate
Monetate is another Google Optimize alternative that provides features to optimize and improve websites. Monetate’s capabilities include 1-to-1 personalization, testing, experimentation, product recommendations, targeting, segmentation, social proof, personalized search, audience analytics, and insights.
Pros:
- With dynamic tests, you can analyze your visitors’ experience results in real time and automatically. Tests include standard A/B, A/B/n, multivariate, client, server-side, hybrid, and AI-driven testing.
- By identifying key segments and testing different approaches, you can get the most out of targeting solutions and create loyal audiences.
- Seeing ROI from data and content is possible. That way, you can tailor your content and show it to different audiences.
- With AI capabilities, you can deliver personalized experiences to your visitors and improve your user engagement.
Cons:
- Help documentation and the onboarding process need to be improved since it might be challenging for newcomers.
- In-tool reporting and analysis capabilities can be enhanced.
- Customer support should be improved.
Pricing: You can contact the sales team for pricing details.
G2 Rating: 4.3/5
8. SiteSpect
SiteSpect is an A/B testing, personalization, and optimization tool with various capabilities. It includes different solutions for marketers, product managers, developers, network ops, and retailers so you can find suitable features for your needs.
Pros:
- Testing and experimentation solutions include A/B, multivariate, client-side, and server-side testing features.
- Deep segmentation allows you to segment users based on behavior, user agent, geography, time, and other criteria
- With the visual editor, you can A/B test, optimize and personalize your customers’ experience. Editing and adding elements, expanding hyperlinking capabilities, SPA testing, and advanced analytics is possible.
- Third-party integrations of SiteSpect include Google Analytics, Heap, Hotjar, Adobe Analytics, Google Cloud Platform, Google Tag Manager, and so on.
Cons:
- The user interface could be more intuitive and needs to be improved.
- There is a steep learning curve, and it would take much longer to adapt for complete beginners.
- Data and analytics solutions should be enhanced.
Pricing: You can contact the sales team for pricing details.
G2 Rating: 4.3/5
See reviews of Sitespect on G2.
9. Mouseflow
Mouseflow is a behavior analytics tool that can help you to get a better understanding of your audience. Mouseflow’s use cases include marketing, analytics, product, UX design, CRO, e-commerce, software, technology, travel, hospitality, finance, insurance, and healthcare.
Pros:
- With session replay, you can watch and analyze user behavior.
- Heatmap types include click, movement, scroll, attention, live, and geo. By referring to these heatmaps, you can understand your visitors’ behavior with rich visualizations.
- You can analyze form fields and optimize them. Also, with the custom and interactive survey, you can reach the right people properly and increase the form conversion rate.
- You can compare user sessions and use A/B testing solutions to decide what performs better.
Cons:
- Using filters and selecting specific recordings might be difficult from time to time.
- The setup process and onboarding can be challenging for beginners.
- Analytics and data features can be improved.
Pricing:
- Free plan is available and includes 500 recordings per month, one website, and one month of storage.
- The Starter plan starts from $31 per month and includes 5,000 recordings per month, one website, and three months of storage.
- The Growth plan starts from $109 per month and provides 15,000 recordings per month, three websites, and six months of storage.
- The Business plan starts from $219 per month and includes 50,000 recordings per month, five websites, and 12 months of storage.
- The Pro plan starts from $399 per month and provides 150,000 recordings per month, ten websites, and 12 months of storage.
- The Enterprise plan includes 200,000+ recordings per month, 10+ websites and 12 months of storage. For custom pricing, you can contact sales.
G2 Rating: 4.6/5
See reviews of Mouseflow on G2.
10. Adobe Target
Adobe Target allows users to create personalized experiences and optimize for better results. Using this tool, you can test user experience, automate it and personalize your visitors’ experience to reach them properly.
Pros:
- Using A/B, multivariate, and multi-armed bandit testing, you can decide which elements perform better and test audience behavior.
- Omnichannel personalization feature offers solutions like one-click personalization, rules-based personalization, and behavioral targeting to personalize your website properly.
- It offers different website experiences based on the audience and segmenting.
- It provides AI-powered automation and scale that includes product recommendations, automated offers, and one-click personalization features.
Cons:
- Adapting to the platform takes some time, and it can take time for complete beginners.
- The user interface should be improved and organized.
- Reports and analytics need enhancements since they might need to be clarified.
Pricing: For pricing details, contact the sales team.
G2 Rating: 3.9/5
Discover Adobe Target reviews on G2.
11. LaunchDarkly
LaunchDarkly is an experimentation and feature management platform with useful solutions. The platform’s team solutions are suitable for developers, product managers, and mobile DevOps & SRE teams.
Pros:
- You can run experiments and A/B tests to understand your audience better.
- With granular targeting solutions, you can control what your audience sees and reach the right people at the right time.
- Running targeted A/B tests, beta tests, and experiments on mobile applications to improve reliability and availability are possible.
- It integrates with many third-party tools like Zendesk, Zapier, Webhooks, Microsoft Teams, Jira Software, Cloudflare, and so on.
Cons:
- Targeting solutions can be improved to be more user-friendly.
- A/B testing support should be enriched since it might be minimal for users.
- Customer support and onboarding process can be improved.
Pricing: A 14-day free trial is available.
- The Starter plan starts from $8.33 per seat per month and includes unlimited feature flags, environments, feature flag dashboard, access to all 25+ SDKs, and integrations with Microsoft Teams & Slack.
- The Pro plan starts from $16.67 per seat per month and includes unlimited projects, API controls, reusable segments, flag reviews by peers, and access to most integrations.
- The Enterprise plan includes custom roles & teams, SSO/SAML/SCIM, flag scheduling, required approvals, workflow templates, and bulk user targeting. You can contact sales to get a quote.
G2 Rating: 4.7/5
See LaunchDarkly reviews on G2.
12. Omniconvert
Omniconvert is an experimentation and A/B testing tool that offers various solutions for businesses. Its features include web personalization, website overlays, advanced segmentation, product performance, and customer value optimization that can be valuable to improve your website.
Omniconvert Explore can be used as an alternative to Google Optimize.
Pros:
- With A/B testing and personalization solutions, you can test different ideas and elements that can suit your visitors’ needs and interests.
- Advanced segmentation feature includes more than 40 parameters to get actionable insights about website visitors.
- It includes unlimited CSS & JS editor you can use to create and customize your website’s elements through CSS and JS.
- The experiment debugger feature can help you see why experiments are not being applied.
Cons:
- It might be an expensive tool for small businesses and beginners.
- The user interface can be complex for some users.
- It is a pretty technical platform, and the learning curve is high.
Pricing: Free trial is available.
- Omniconvert Explore’s pricing starts from $167 per month, and it changes according to views planned to test on a website monthly.
G2 Rating: 4.5/5
See Omniconvert reviews on G2.
13. Dynamic Yield
Dynamic Yield is an experience optimization platform that comes with handy features that will help you to enhance your website. It offers solutions for various industries such as e-commerce, financial services, B2B e-commerce, travel, iGaming, media, and quick service restaurants.
Pros:
- You can optimize visitor journeys by building and testing personalized campaigns with multiple experiences, thanks to multi-touch campaign solutions.
- Personalization and targeting solutions allow you to optimize your users’ experiences. Also, with predictive targeting backed by AI, you can unlock revenue optimization opportunities.
- A/B testing any experience, measuring, and managing tests are possible across the web, applications, and connected devices.
- It supports integrations with Fullstory, Magento, Zendesk, Google Ads, Google Analytics, Typeform, Mailchimp, Klaviyo, and many other platforms.
Cons:
- Data calculation solutions and analytics can be improved.
- There might be difficulties in applying a CRM data layer for some users.
- Help documentation and the onboarding process can be enhanced since beginners might need help to adapt.
Pricing: You can contact the sales for details.
G2 Rating: 4.4/5
See Dynamic Yield reviews on G2.
14. Yieldify
Yieldify is an all-in-one personalization tool designed for e-commerce businesses. It offers solutions for performance, testing, and personalization that can be helpful in enhancing e-commerce websites.
Pros:
- A/B/n testing, A/B control tests, and AI-powered predictions can help you to get an overview of your website’s performance and visitor behaviors.
- Using purchase indicators,** you can track your customer behaviors’ impact and measure your store’s goals.
- Turning complex data into simple visuals, reporting real results, and managing performance are possible, and they can make your job so much easier.
- It integrates with many platforms, including Google Analytics, Shopify, MailChimp, Active Campaign, Drip, Campaign Monitor, and more.
Cons:
- Reporting might take time to be clear, and it needs improvement.
- Campaign metrics can be optimized to be more in detail.
- Onboarding process and help documentation can be enriched.
Pricing: You can contact the sales for details and book a demo.
G2 Rating: 4.7/5
In Conclusion
In conclusion, finding the right optimization tool for your business can be a challenge, but with the right information, it’s a breeze. Each alternative to Google Optimize offers unique features and pricing options to meet the needs of businesses of different sizes.
By considering factors like budget, business goals, technical requirements, and user experience, you’ll be well on choosing the best tool for your needs.
Don’t forget that investing in optimization and testing tools can greatly improve your website’s user experience and increase conversions, so take your time, do your research, and choose wisely!
Frequently Asked Questions
What to Consider When Choosing An Alternative to Google Optimize?
It would be best to consider factors such as budget, business objectives, technical requirements, and user experience when choosing an alternative to Google Optimize. You can find a Google Optimize alternative that can work for you by setting your goals and needs.
What are The Features Offered by The Alternatives to Google Optimize?
Google Optimize alternatives’ features include A/B testing, personalization, heat mapping, session recording, and more. Most of the alternatives we have listed provide these, but the specific features offered vary by tool.
Can I Integrate The Alternatives to Google Optimize with My Existing Tools?
Most Google Optimize alternatives offer integration with different tools, such as analytics platforms, e-commerce platforms, and CRM systems. You can explore the tool you are considering to see the available integrations.
Discover these blog posts while you are here:
