What Are CRO Tools?
Conversion Rate Optimization (CRO) tools gather data about your website and its visitors to provide you with insight into how people use your website, analyze it, and identify potential changes that could improve conversion rates.
CRO tools help you:
- Understand why you can’t convert leads into customers
- Analyze and identify possible changes that can improve site UX and conversion rates
- Test and tweak the changes you make to your site to reach the highest conversion rates
Types of CRO Tools
CRO tools generally divide into three main categories:
- Web analytics CRO tools
- User behavior analytics CRO tools
- CRO testing tools
However, there are more than these three categories that could help you increase your conversions.
We will go over 20 popular conversion rate optimization tools; these include:
- Google Analytics
- Heap
- Adobe Analytics
- CRO Checker
- Google Optimize 360
- LiveChat
- Crazy Egg
- Hotjar
- Full Story
- Popupsmart
Best CRO Tools to Increase Conversions and Improve UX
Web Analytics CRO Tools: Gain Insight About Your Website
Web analytics tools help you understand what’s happening on your site. Without knowing what’s going on, you wouldn’t be able to know what needs improvements.
These tools collect numerical, quantitative data about your site and visitors, providing you with important KPI metrics like:
- Bounce rate
- Session duration
- Time spent on page
So, if visitors land on your page but don’t convert into leads or customers, web analytics tools can help you identify what’s stopping them.
1. Google Analytics
Google Analytics is the most popular web analytics tool with over 29 million website installments. It is a free tool, but you can upgrade it to Google Analytics 360 if you need to record more data.
What it’s good for: With GA, you can track your website activity, traffic sources, and conversion rate goals in real-time. It shows common metrics like sessions, session duration, bounce rates, new users, and average engagement time.
2. Heap
Heap is a real-time web analytics tool that collects data about client-site interactions including page-views, clicks, form submissions, and change events. What’s powerful about Heap is that it automatically captures user interactions in your app, as well as your website.
What it’s good for: Track common metrics like sessions, page-views, and form analytics like form submissions, clicks, and field changes. Understand how visitors use and interact with your website.
Pricing: Free plan available for 10K sessions per month. Contact sales for premium plans.
3. Adobe Analytics
Adobe Analytics is also one of the industry-leading solutions for tracking real-time data across multiple marketing channels (website, email marketing, apps, kiosks, and more.)
What it’s good for: Measure Key Performance Indicators (KPIs), examine user flow, and monitor your conversion rates. Adobe Analytics users usually appreciate the visuality of reports which are eBay to understand.
Pricing: Contact sales.
CRO Testing Tools
Testing the changes you make to your website is a crucial part of conversion rate optimization. Once you’ve identified the potential improvements, you can use CRO testing tools to compare and measure changes. This way, it will be easier to find which version(s) convert more.
4. CRO Checker
CRO Checker is a free conversion rate optimization software that helps you gain powerful insights into your website’s overall performance that may potentially be lowering your conversion rates.
What it’s good for: Test your site to detect potential aspects that need improvements from CTAs, page speed, to broken links. Identify where to look for conversion rate optimization in seconds. It only requires copying and pasting your website URL.
Pricing: Free.
5. Google Optimize 360
Google Optimize is a free website optimization tool, designed to help webmasters and online marketers increase conversion rates. This testing platform integrates with Google Analytics.
What it’s good for: Google Optimize is ideal for A/B testing, multivariate testing (MVT), and split-testing different versions of web pages and measuring how each page performs.
User Behavior Analytics CRO Tools
Without knowing what your website visitors want, you can't expect to give them what they need.
Therefore, understanding how users behave in a certain way on your site is vital in optimizing conversions. User behavior analytics tools collect qualitative data about how visitors use your website and behave in certain ways.
6. Crazy Egg
Crazy Egg is a conversion rate optimization software that records the entire user session to help you understand general patterns of how users browse your site or investigate visual data and test changes.
What it’s good for: You can use Crazy Egg to test different variables and changes to your site and understand user behavior. This tool offers a heat map, scroll, confetti, and overlay map.
Pricing: 30-day free trial available. Paid plans start at $24 per month.
7. Hotjar
Another popular user behavior analytics tool is Hotjar. It is designed to help you measure and track user behavior and feedback. Hotjar’s powerful side is combining analytics with feedback, giving you a full picture of how to improve user experience as well as conversion rates.
What it’s good for: Collect, measure, and analyze website traffic data with behavior analytics tools like heatmaps and session recordings. Use it to identify the pain points in customer experiences, such as website bugs, broken links, and low-performing design.
Additionally, Hotjar offers feedback tools like on-site surveys and Incoming Feedback to provide you with the “voice of the customer.”
Pricing: Starts at €99/m for 500 daily sessions.
8. FullStory
FullStory empowers businesses to improve user experience and conversions on their website by enabling them to measure digital interactions a user takes across multiple channels.
What it’s good for: Measure and track user behaviors through heatmaps, session recordings, and bug tracking. FullStory can help your team easily identify the problems in the customer journey and user experience.
Pricing: 14-day free trial and a free plan available. Contact sales for paid plans.
Popups and Overlays
Popups and overlays are effective tools in converting visitors into email leads or leads into customers. In fact, the average popup conversion rate is 3.09%.
9. Popupsmart
Popupsmart (hi there👋) is a lead generation and popup builder designed to boost website conversion rates. It allows you to create stunning popup designs and target site traffic smartly with a wide range of advanced targeting features.
What it’s good for: Create opt-in forms, feedback popups, newsletter signup forms, gamification popups, video popups, and more. Promote your campaigns, sales, new launches, or features like a pro and skyrocket conversion rates.
Pricing: Free plan available. Paid plans start at $29/mo for 100K pageviews.
10. Optinmonster
Optinmonster is another popular lead generation tool that helps boost conversions with popups and overlays. It offers advanced targeting features and new generation opt-in form designs for websites.
What it’s good for: Announce your campaigns, sales, gain new email leads, convert leads into customers with popups.
You can compare Optinmonster with Popupsmart to decide which one is better for your site.
Pricing: Start at $14/mo for 3,500 pageviews.
Live Chat Tools
Live chat tools play an important role in connecting with your website visitors and understanding their pain points in the customer journey and why they don’t convert into customers.
Explore more live chat tools from our comparison article.
11. LiveChatAI
LiveChatAI is an AI platform that lets businesses create their own *AI bot assistant for their website.
It uses ChatGPT technology to have interactive conversations, analyze uploaded content, and securely store data. It can transition to human agents where necessary and provides an API for integration. The chatbot learns from feedback, enhancing customer engagement, streamlining operations, and boosting business success.
What it’s good for: LiveChatAI is good for businesses seeking to enhance their customer support capabilities with AI-driven solutions, providing quick and accurate responses in multiple languages to reduce support volume.
Pricing: There is a forever-free plan available. For advanced capabilities, there are paid plans such as Basic, Pro, and Expert, starting at $39.
12. HubSpot Live Chat
HubSpot Live Chat is a free software designed to help businesses connect with website visitors in real-time.
The tool allows for routing inquiries to the right team members, automating responses, and providing real-time support. It can be customized to match your brand, includes chatbot automation, stores chat conversations in a CRM, and can be accessed via Slack and mobile apps.
What it’s good for: HubSpot Live Chat's chatbot builder, which requires no coding, enables you to automate various tasks, such as lead qualification and appointment scheduling.
Pricing: It's available for free, with premium options for advanced features starting at $18 per month. Note that there is a cost of $18/month per 1,000 additional marketing contacts if you exceed the initial 1,000 marketing contacts.
13. FreeChat
FreeChat is a completely free live chat messaging tool for websites. You can use it to reinforce your customer support, especially if you own a small business. This tool works with popular messaging apps like Instagram, WhatsApp, Snapchat (and more), SMS, phone, and link.
What it’s good for: Create a customer support line through a modern live chat widget on your site. Respond to customers’ questions even on the go with your mobile.
14. LiveChat
LiveChat is a popular all-in-one customer service platform with over 30,000+ businesses like Ikea, PayPal, Adobe, and Mercedes. LiveChat combines questions and chats from any platform you integrate it with into a single box so that your support team can quickly and efficiently answer.
What it’s good for: This software offers more than just live chat, with features like product cards, custom forms, AI automation, and advanced sales analytics. This level of professional automation eventually leads to more conversions.
Pricing: Starts at $16/mo.
Conversion Funnel Analyzer CRO Tools
15. MixPanel
MixPanel helps you track users and visualize the acquired data for you. With its intuitive and user-friendly interface, MixPanel handles large amounts of data without crashing and its customer support team is favored by many users.
Pricing: Free plan available for 100K monthly tracked users. Premium plans start at $25/m.
16. Amplitude
Amplitude is another conversion funnel analyzer CRO tool. It is primarily designed for SaaS companies. This tool allows you to understand user behavior by tracking a wide range of events, such as notifying you when a customer has performed a search or watched a video.
Briefly, if you need answers to complex questions such as “which of my product features do customers use regularly,” this CRO tool is an ideal choice. However, the downside is that the paid plans are pretty expensive.
Pricing: $0 for 10 million events, $995 for 100 million events, Contact for 100 million+ events. You need to contact their sales team to get pricing for the plans.
Website Speed Analyzers
17. Google PageSpeed Insights
Another vital aspect of better-performing websites and hence higher conversion rates is having an optimal website speed. Google recommends page load time under two seconds.
The most used tool for checking your website speed is Google PageSpeed Insights. Just enter our site URL and see your page load time. If it is not ideal, it might be the reason for lower conversion rates.
Suggested article for site speed optimization: 10 Best Image Optimization Tools & CDNs to Increase Website Speed
Customer Feedback and Survey Tools
Feedbacks and surveys are perfect to get an insight into why visitors don’t convert into customers and possible problems in the customer journey.
18. Google Forms
Google Forms is a free web-based survey administration software. You can create survey forms in real-time and edit them with others at the same time. If you need to create a simple form, Google Forms is a great option.
What can you do with Google Forms?
- Event registrations
- Quick opinion polls
- Quizzes
- Job applications and more
19. Survey Monkey
If you are looking for a more advanced survey builder, Survey Monkey is a popular option. You can create feedback forms, simple question boxes, or questionnaires. Surveys can be branded with company logos, and responses can be kept anonymous.
Pricing: $32/m for unlimited branded surveys, $96/m for unlimited non-branded surveys.
A/B Testing Conversion Rate Optimization Tools
20. Optimizely
Optimizely is one of the oldest and leading CRO tools and experiment platforms on the market. It helps marketing departments and software development teams to apply optimization to their offerings.
However, this tool is undoubtedly an enterprise-level solution and quite expensive.
Pricing: Contact sales.
21. Visual Website Optimizer (VWO)
Visual Website Optimizer (VWO) helps companies to visualize funnels and identify the place with the most visitor leaks to take measures. Moreover, it provides the basics such as on-page surveys, heatmaps, and so on.
It is an amazing tool for server-side and mobile app testing purposes, offering a combination of services aimed at conversion rate optimization.
Pricing: Contact sales.
Tools for Social Proof
Social proof plays a crucial role in nudging passive visitors into being customers or becoming email leads. With social proof tools, you can leverage urgency, scarcity, and social approval.
22. Nudgify
One of the most customer-friendly social proof apps is Nudgify. It allows you to show your best customer reviews, announce sales, show visitors when they qualify for free shipping, display FOMO notifications alongside social proof.
Pricing: Monthly payments start at $0,99 for 2,000 visitors and go up to $111 for 1,000,000 visitors.
23. UseProof
Another useful social proof tool for your conversion rate optimization efforts is UseProof. Apart from basic social proof, this tool provides other features like “Hot Streaks,” which shows the number of people that have recently taken action on your site.
With UseProof, you can take advantage of the sense of urgency by showing live visitor counts and geo-targeted activity notifications.
Pricing: 14-day free trial available. Paid plans start at $79/m for 10K unique visitors.
Bottom Line
Picking the right conversion rate optimization software is an important step towards reaching your conversion rate goals. However, achieving your industry-standard conversion rates or even higher is more than just one step.
As with any other tool, you need to know how and when to use these tools alongside an effective email marketing and landing page strategy. I hope this list of the best conversion rate optimization tools gives you a headstart in your efforts.
Is there a tool in our list that your company is already using? How does it help your conversions? Share with us in the comments below.
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