Complaint Rate Calculation:
Total Number of Complaints/Number of Emails Delivered
You can decrease your complaint rate by following the tips given below;
- Create a win-back campaign,
- Regularly remove inactive users from your list,
- Set expectations in your customers' mind,
- Maintain consistency,
- Make it easy to unsubscribe,
- Use double opt-in.
Complaint Rate Related Terms
- A/B Split Test
- Click-Through Rate
- Click-to-Open Rate
- Conversion Rate
- Email Blacklist
- Email Marketing
- Email (List) Segmentation
- Opt-Out
- Spam (Bulk or Junk) Folder
