What is the Main Principle of DTC Brands?
DTC brands have both much and less to do while building a name for themselves.
Since the processes of DTC brands are simpler than B2C brands, there are fewer steps to complete.
When it comes to the main principle, a direct-to-consumer brand should appeal to customers directly.
It is the most important and valuable principle of DTC marketing.
If you have a chance to check one or two beforehand, you can easily determine that the main focus is on the consumers and everything done is for the purpose of easing the process for them.
25 Top DTC Brands to Examine in Detail
These 25 top DTC brands are worth examining in detail because all have different interfaces and present various customer experiences.
1. Framebridge
Framebridge: Online Custom Picture Frames & Art Framing
Framebridge is a brand to produce custom and classic frames. You can elevate your frame based on your preferences.
The brand’s website is so appealing and understanding in a style that you can easily find anything you want related to frames and related.
They present the choices to guide you and categorize the possible wishes so that you can easily navigate through the website.
Moreover, Framebridge offers a happiness guarantee as satisfaction guarantee; so if you are not happy with the product you have bought, they try to make it up.
Shipping: The shipping depends on the simplicity of your art, but it is free to ship over $39.
2. Smalls
Smalls: Human-grade Fresh Food, for Cats
As a DTC brand example, we want to introduce you to Smalls, which puts the cats, who are their consumers, at the center.
Anything about cat foods is available in Smalls. They guarantee their products and give you and your cat a chance to try them.
It presents food type categories determined according to your cat. Also, if you are still trying to decide what to look for, you can get help from the questions that will lead you to food.
The Smalls prepares a sampler with a money-back guarantee and free trial options.
The website where you can find Smalls products is highly convenient to find products you search for.
Shipping: You don’t get charged for the shipping until the order is placed, which is another advantage for the safety of the product and the shipping.
P.S.: You will love the website and the brand if you are a cat person.
3. Three Thirteen/ 313 Store
Three Thirteen Store is a store that sells custom embroidered clothes inspired by music and albums, as can be understood from the store’s name.
The brand looks quite motivating since the inspiration behind the motivation and the products is music.
Since the brand is to-the-point and directed to a specific customer, the promotion of the products is through the Instagram page.
Furthermore, the tabs on the homepage are quite enough to navigate the website.
Shipping: The shipping is free if your order is above $100.
4. Window Fleur
Window Fleur: Beautifully Planted Seasonal Window Boxes
Window Fleur produces window boxes with beautiful flowers.
The brand is founded by two cousins, passionate about flowers, and they have a lovely website that appeals to flower lovers.
They present steps to prepare the perfect window box for your windows and interests.
Also, if you need tips and details about growing flowers, Window Fleur is a good option.
Last but not least, though it is a brand that newly comes into bloom, they provide you with family trust and respond to your primary questions with its FAQs.
Shipping: They deliver your order in 7 days in return for £5 within the M25, London.
5. KAFT
KAFT: T-shirts and Creative Designs
KAFT is a textile firm selling custom-made clothes and bags. The products are depicted as “the selection of graphic artwork.”
The brand prefers an interactive website to present the trend of products, discounts, and innovations.
When you scroll down, you come across different products and options that you can include KAFT.
If you want to see the products directly, it is available on the left top of the page, on the Menu. There you can find the product types and all the options that KAFT produces.
The target consumers of KAFT are everyone, as can be seen on the website because both classic pieces and specialized versions of clothing and style are available.
Shipping: It is free to shop worldwide for over $75 on KAFT.
6. AYR
AYR - All Year Round. All Yours.
AYR is a clothing brand designed for different seasons and simplicity. They appeal to different ages and basic tastes.
Also, since simplicity is one of the fundamental aims, the Ayr, pronounced as “fresh air,” connotates the brand properly.
AYR prefers Instagram for digital marketing, which has already been promoted in many famous magazines and publications.
Functional dropdowns, easy-to-navigate interface, and enough detail about the brand… AYR is a favorite DTC brand known by many people, unlike most other brands.
Shipping: If your order is for $75 and ground shipping, you don’t have to pay for shipping. Yet, if your order needs to be expedited, then you need to be charged.
7. VolleyballWorld
VolleyballWorld Shop: The Official Volleyball World Store
VolleyballWorld is an official volleyball equipment store.
The brand prefers an interactive website to welcome its visitors so that they can easily find the current trends.
The products are highlighted before the video recordings and live streams of volleyball matches.
Except for displaying the VolleyballWorld products and related videos, the social media accounts only stand out at the top of the page as references.
Shipping: It is free if your order is above $100- for a limited time. The shipping requirements vary based on your location.
8. Papier
Papier: Come on in, paper people
Papier is a brand founded by two friends to show their artistic passion for stationery products.
The brand gives importance to sustainability in products, and it aims to lessen the footprint on the planet.
The website of Papier is highly practical for consumers to use since there are different categories of products, and their dropdowns are very useful.
They offer different types of currencies based on your preferences, and you can easily change them on the homepage simply.
Shipping: Papier ships internationally, and the charges vary based on the location.
9. POCHTECA Gallery
Pochteca Gallery | Mexican Fine Art, Folk Art, Glassware ...
POCHTECA Gallery is the seller of different pieces of artists focusing on vintage and classic works.
The brand is working as the representative of the artists, and they have the inspiration to exhibit them to art lovers.
The website works as a milieu for the introduction of the products and the culture at the same time.
The page of works is like a real gallery, but online way. Through the products, it is possible to feel the spirit of Mexican folk art culture.
Since the products are presented to the consumers directly through the page, POCHTECA Gallery is an excellent example of DTC.
Shipping: Though there isn’t any explicit information about the shipping payment, POCHTECA Gallery ships the product within two days.
10. Alallure Couture
“She lives in her own fairytale”
Alallure Couture is a Canadian brand producing dresses and gowns that stand the test of time. It also promises luxury, individuality, and exquisiteness for the ones who prefer the brand.
The first thing that matters to know is its Instagram page because most people have familiarity with the brand through social media.
Regarding the website of Alallure Couture, the products are like your personal designers coming to your house with precious pieces.
The only place to find Alallure quality is the website of Alallure Couture.
Shipping: Alallure Couture offers free worldwide shipping.
11. VACAY
Join the VACAY CLUB and score 10% off your first order!
Vacay is slang for ‘vacation.’ However, the brand uses the name to describe the free style of living.
VACAY is a vegan cocktail brand with natural, gluten-free ingredients and no artificial sweeteners. You should avoid mixing this VACAY with the other VACAY, a swimwear, and ready-to-wear brand.
VACAY is one of the simplest brands on the list since everything about VACAY is so clear on the surface.
The products are ready to find and shop. Also, the promotion is on the Instagram page of the brand.
Shipping: They offer “free UK delivery on orders over £40.”
12. Bella’s Gifts
Say It With A Gift
The brand is openly DTC with its website at first. When you enter the website, all the actions are clear if you know your target person for the gift.
Bella’s Gifts is an accessories gift shop for various people or occasions.
Though the website shows it newly shines with its gifts, the brand’s aim is apparent: you can benefit from Bella’s Gifts.
Also, the gifts are personalized with messages written on them, so you can choose the one that fits you. That’s how Bella’s Gifts directs to consumers.
Shipping: Bella’s Gifts offer free shipping if your order is over £99.
13. Allplants
allplants | Vegan meals delivered UK | Vegan food delivery
Allplants produces sustainably plant-based meals for consumers, delivering frozen food to keep the nutrition.
The brand’s focus is on healthy nutrition so that consumers can easily understand the importance of organic, healthy, and sustainable approaches.
Also, the homepage of Allplants is divided into different sections, which is easy to find the products and the story of the brand properly.
You can choose your dish, prepare your bowl, book it, and recycle the packaging. That’s how it’s easy.
Shipping: The delivery is free if your order is over £40.
14. MYSA Wine
MYSA Natural Wine: Natural Wine Store
MYSA Wine is a natural wine store producing natural, organic, biodynamic, and vegan wines for consumers.
You need to verify your age before entering the website, and the website layout is quite organized.
Categories of wine are divided based on different seasons and tastes. Therefore, you can navigate smoothly through the website.
As an award-winning website, there is also a blog for recommending wines and the origin of the wine.
Shipping: The shipping varies depending on the product you want to buy.
15. Bond Pet Foods
Bond Pet Foods: Meat makers for the pet food world.
Bond Pet Foods is a brand producing pro-meal for animals by being an ally for all animals and the protectorates of the planet.
The website asks about your motive for searching for pet foods to inform you properly.
On the homepage, you directly see the focus of the brand and its journey of it through its website.
Also, the focus is on making pet foods nutritionally satisfying, scalable, and sustainable.
Shipping: There isn’t any unique shipping process for Bond Pet Foods.
16. Rockfish Seafood
Rockfish Seafood Restaurants & Online Seafood Market
Rockfish is a seafood market that sends fresh foods to the people and its restaurants.
One of the most organized websites belongs to Rockfish.
You see the types to reach seafood by making a reservation for your order. Then, it tells the brand's story and your order's journey.
Also, the famous magazines and newspapers that Rockfish had featured in before are shared.
The testimonials are the icing on the cake since they are also significant for the
Shipping: Standard delivery costs £5.00, and the pre-mid day deliveries are £10. You will be charged differently if you demand your order except this type.
17. Maev
Maev | Raw dog food made easy.
What if we told you Maev is a raw dog food brand?
When we first heard the brand, it connotated a brand of animal food, but we were surprised it showed up for dogs.
Their homepage is so functional that you can find anything you look for about the brand.
They locate the product, details, interactive video, images and featured in’s on one page so that every potential customer finds the related topic.
Also, you can customize your order according to your taste and diet.
Shipping: The shipping of Maev is within 2-5 days.
18. United Sodas of America
United Sodas - Premium Soda Reimagined
United Sodas of America is a classy brand with 12 different natural flavors, organically sweetened, and only 30 calories per serving a can.
Away from show-off, the brand has a very user-friendly interface and presents a smooth user experience so that the consumers can easily reach the products and the cart.
The US offers distinct types of flavors, and the FAQ part of the brand explains everything that needs to be known.
Shipping: The brand serves free shipping for the Contiguous United States.
19. Allkinds
Allkinds of options. All kinds of confident. All kinds of you.
Allkinds is an Australian brand for natural, vegan, and expertly formulated bath, body, skin, and hair care.
The homepage of the brand doesn’t give too many details, so you need to be directed to other pages.
The key point is that the shopping option is the easiest to find, so after you choose the product on the left sidebar, it’s the best point to find!
Shipping: The orders are free for Australia. The other shipping change is based on the total cost of your order.
20. Snif
Snif: Fine Fragrances & Scented Candles
Snif sells fragrances and scented candles. It is possible to experience the fragrance before buying.
With an animated image, the collaboration of the brand welcomes consumers and visitors.
Snif shares people's favorite products and then introduces the brand’s top features.
Shipping: Snif offers free shipping and free returns. The buyers can also try it at home for seven days.
21. Pricklee
Pricklee Cactus Water | Antioxidants & Electrolytes | Immune
Pricklee is cactus water made of prickly pears, natural antioxidants for boosting immunity and recovery.
Pricklee storifies the brand and the website. That’s how you can relate the brand and the story.
Differently from other brands, Pricklee shares customer reviews for other customers to know more about their tastes and competitors.
Shipping: After you subscribe, you can save 15%. Then, you can have free shipping for your order.
22. Sculpd
Sculpd | Pottery Reinvented
Sculpd sells pottery kits, bundles, and related accessories to enthusiasts.
Sculpd has such a creative page that customers can even decide when they search for a hobby.
You can see how the brand builds preferences and recommendations clearly.
From the tabs above, anyone can make a choice and navigate through the website accordingly.
Shipping: The brand ships to USA and Canada within 2-7 days.
23. Vanemar
Vanemar - The Ultimate Boat Monitoring
Vanemar presents ultimate boat monitoring.
This can be the most technical brand on this list, but it is a good sample brand that reaches consumers directly.
When you enter their website, you can see the aim and the products of the brand first.
Also, potential customers can ask for help immediately since they put the communication possibility on the homepage.
Shipping: Vanemar has free shipping and a 30-day money-back guarantee so that you can have it free and you can try it for a while.
24. Tonal
Tonal | The World's Smartest Home Gym Machine For Strength& Fitness
Tonal is a smart home gym offering personalized workouts.
The website welcomes you with an interactive video of LeBron James’s workout and a quiz popup about your strength.
You can both get informed about sports and workouts with Tonal.
The brand is highly efficient and offers a vast array of knowledge on fitness-related matters.
Shipping: Delivery and installation cost $295 for every state other than Hawaii and Alaska.
25. Rockets of Awesome
Rockets of Awesome | Extraordinary Clothes for Real Life with Kids and Babies
Rockets of Awesome is a cloth brand founded by moms, dads, aunts, and uncles for kids and inspired by kids.
When you enter their website, you can directly subscribe to the brand, take quizzes, and go shopping directly.
Their shopping website is much easier to navigate and find the products. Also, the reviews of the brand are shared on the website.
Since testimonials are as a social proof tool example, it is supported with the feature in magazines as well.
Shipping: The shipping is determined by the brand; if the shipping is faster, it means a $5 extra.
P.S: If the order is over $100, you can have a free Build-A-Bear.
What Takes to Create a DTC Brand?
While creating a direct-to-consumer brand, there are some vital steps to start.
If you decide on your area of marketing, you need to give importance to your product and its quality.
That’s how you need to create your product detail pages since they should be in detail so that you can affect your consumers’ minds.
You need to think about your customers, learn their needs, and know your lacks and extras.
Also, determine your marketing strategy and channels to promote your brand.
And always remember that you need to present a smooth online experience.
After you decide on the details, don’t forget to measure how your DTC business is regularly doing.
To learn more DTC strategies, tips, and advantages, you should check 13 Steps for a Killer DTC Marketing Strategy (+Advantages) out!
For the Closure
DTC is a huge world to explore and know the details of. But, when it comes to the top DTC brands, all the brands have the adventure to lead the way.
Therefore, though the path is rough, these brands that we have introduced will get ahead of the game since they have appealing and innovative nature.
Tell us if you have any favorite top DTC brands in the comments section, and introduce the best feature it has!
Frequently Asked Questions
What are the Important Services for DTC Brands?
DTC is an advantage. Yet, it needs important services to support the brands technologically when it comes to increasing the website visibility of DTC brands. Then, an e-commerce storefront, CRM, automation, chat boxes, data reports, and integrations are needed. These can help you reach your end customers.
What Makes the DTC Brands Successful?
Although there are many factors that keep changing throughout the DTC process, these are super important. The first factor is the experience offered. The brand is on the right track if the customer finds it authentic. Secondly, the process after purchasing the product is vital since delivery matters in DTC. Another important element is that if the customer is the center and the focus, then all is well. Last but not least, a DTC brand needs to be socially visible in different ways so that many more customers can know about them easily
Do DTC Brands Have More Profit Than BTC Brands?
When the rates are considered, it is evident that DTC brands have more profit. Since there are fewer processes and resources, DTC strikes a ledger. You can sell more for a less price, and you can still have higher profit margins.Also, since there are no channels, like retailers or middle sources, the costs will not be that much. Of course, your profit depends on your product, but it is a fact that BTC decreases the profit margin when compared to DTC.
What is the Relationship between DTC and Amazon?
DTC brands use Amazon as a marketing channel. When DTC brands use Amazon, it contributes to brand awareness. The brands improve their relationship with customers through Amazon. When Amazon directs the consumers to the brand website, this will help brands have more familiarity.
What Are the Main Pros of DTC Brands’ Being on Amazon?
It is possible to increase visibility for DTC brands since Amazon is a great platform everybody knows. Also, due to the vast reach, the brand can have more customers. Furthermore, it is pivotal to mention that people trust Amazon since it is convenient, trustworthy, and common.
What Are the Main Cons of DTC Brands’ Being on Amazon?
Amazon is a tough place to compete, and it takes control of DTC brands since the platform appeals to many. You cannot reach your customer data since the control belongs to Amazon. Besides, the DTC brands may have to share the profit margins because of the fees and other charges. Also, Amazon may cause the brand to lose its authenticity, which creates a hardship for the brand’s creating loyal customer process as well.
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