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Building a Gold Medal PR Comms Strategy

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5 Winning Methods to Improve Your Comms Strategy Framework Inspired by Winning Athletes

What do elite athletes and winning PR teams have in common?

A highly competitive landscape. The pressure to perform and deliver. Constant evaluation and refinement. 

They also know that the secret to their success is all in their strategies. If you want to be part of an equally high-performing team, you need a winning comms strategy that is focused on what matters, is open to being adapted, and able to grow as the industry does.

Discover the strategies that lead to success - whether you're going for the gold or reaching for top tier coverage. From setting high goals and dealing with setbacks to monitoring performance, our new tip sheet outlines five winning steps to apply to your comms strategy framework to get your team in top shape and ready to dominate your field.

Fill out the form to download your tip sheet, Gold Medal PR: 5 Winning Strategies Inspired by Winning Athletes.

Ideas to Inspire Your Next Comms Strategy

Athletes focus on a goal, be it winning a competition, breaking a record, or another achievement. Everything they do is geared toward that goal – meaning they craft strategic training programs around achieving that outcome. 

This tip sheet looks at the methodologies elite athletes follow when making their training plans and how PR teams can apply those same concepts to their digital comms strategy, such as monitoring performance and setting the right goals.

In PR, it’s easy to rely on the same methods for every campaign, but competition for audience attention is fiercer than ever, calling for fresh approaches and new strategies. This tip sheet is designed to inspire new ideas (from those who understand fierce competition) and provide fresh insight into your digital comms strategy.

Complete the form to learn how to apply these methods to your comms strategy.

Can Studying Athletes Improve Your Comms Strategy Framework?

There are more similarities between PR professionals and athletes than you think.

Both PR professionals and elite athletes operate in high pressure environments, and if this isn’t managed effectively, it’s easy to suffer from burnout and lose sight of what you’re trying to achieve, which is why clear goals and methods to reach them are important. They provide a structure to keep you on track.

By taking a cue from competitive athletes, you can make sure your digital comms strategy is always working at its best and delivering results.

Get the Gold Medal PR: 5 Winning Strategies Inspired by Winning Athletes tipsheet by filling in the form.