Get More Media Coverage for Your Next PR Event
Want to ace event PR and get journalists to RSVP "yes" to your invite? You need to craft a convincing event pitch – and our tip sheet, Pitching for Event PR: 6 Tips for Smarter Media Outreach, shows you how to do exactly that.
PR events are more than just opportunities to generate brand buzz and attract sales leads. For PR professionals, they're also ways to connect (or reconnect) with journalists, spark media interest, and secure coverage, as well as demonstrate thought leadership in your sector or market.
Whether your brand is hosting a PR event, sponsoring one, or sending an expert to speak at one, your goal is the same: to inspire journalists to write stories about the occasion.
Fill out the form to get your tip sheet, Pitching for Event PR: 6 Tips for Smarter Media Outreach.
How Can You Improve Your Pitches for PR Events?
When pitching a PR event, the same rules as pitching a story or campaign apply: You need to focus on the elements that will get journalists’ attention in order for them to want to attend and cover it.
When it comes to pitching for PR events, however, there are certain nuances to be aware of. This tip sheet covers those specifics, broken down into six tactical steps, from how to position your event in the most compelling way to what to avoid. Use the guidance in this tip sheet to streamline your media outreach efforts and get your PR event the media attention it deserves.
Complete the form to learn how to improve the pitches for your PR events.
How Do Pitches Help with PR Events?
Hosting a PR event is all about generating interest in your brand, product, service, or topic. You want the right people to attend for maximum impact, with journalists and media outlets at the top of the list to make sure news of the event reaches as many people as possible.
Journalists can receive hundreds of pitches every day, so PR professionals need to do everything they can to stand out from the crowd. Event PR isn’t just about the event itself, it’s everything you do before and after. Sending out compelling invites and pitches gives your PR events the best chance of attracting the right people, so getting it right can determine how successful the event is.
Get this tip sheet on improving the pitch for your next PR event by filling in the form.
