Crisis Communications Best Practices for Your PR Strategy
Crisis communications 101 is knowing how to handle an emergency when one appears. However, only 21% of PR and comms teams rate their ability to prevent crises as "excellent," according to the 2024 Global Comms Report.
The speed at which information spreads in today’s world has never been faster, thanks in large part to digital technology and social media. While it’s never been easier to reach large audiences with key messages, it’s also never been easier for problems to come to light.
To stand a chance of keeping on top of any developments – positive or negative – organizations must adopt a proactive, structured approach toward anticipating and managing crises.
The more prepared you are with crisis communications best practices, the better positioned you will be to manage any situation that occurs.
Fill out the form to download these crisis communications best practices.
What’s in the PR Crisis Comms Checklist?
The PR crisis comms checklist breaks down the steps you should take to manage and prevent a crisis.
Use these important steps in crisis communication to guide your strategy development, from media monitoring processes to identifying the voices essential to getting your message to your audience.
Get these important steps in crisis communication by completing the form.
Who Will Benefit From These Steps in Crisis Communication?
Any PR professional will benefit from these steps in crisis communication, as you will often be the one responsible for managing any situation that arises. Having an easy-to-follow guide eases the pressure you’ll face, letting you know you have everything in hand.
Every crisis is different, and while having a plan in place can help, you’ll need to adapt to the individual circumstances every time to get the best outcome for your brand. Using this checklist, you can follow crisis communications best practices to stay on top of anything that emerges.
Shore up your PR crisis comms plan with this checklist by filling in the form.
