Monitor the PR Metrics That Matter to Your Campaigns
Do you struggle to prove the impact of your PR campaigns? If so, you're not alone - according to the 2024 Global Comms Report, half of communications leaders face this same challenge.
With an almost endless stream of data available from so many sources, you’ve got any number of PR performance metrics to choose from - but not all PR metrics are created equal. The real challenge for industry professionals lies in understanding the best PR metrics to demonstrate success.
Our tip sheet breaks it all down for you, giving you a strong head start in measuring the effectiveness of your PR efforts.
Complete the form to download the 7 Essential PR Metrics to Prove Impact tipsheet.
What Are the PR Metrics That Matter?
It’s difficult to identify what PR performance metrics to track in a world full of data, but the right information can transform your campaigns and help improve your future efforts.
Our tip sheet, 7 Essential PR Metrics to Prove Impact, covers some of the most important PR metrics that matter to a brand – beyond AVE – to help you determine the strength of your messaging, the effectiveness of your campaigns, and the reach of your content. In this tip sheet, you’ll learn about metrics such as:
- Media impressions – measures the potential audience reach of your content. From this, you can look at other metrics to determine its effectiveness
- Engagement – includes actions such as likes, shares, and comments. Analyzing engagement helps identify how your campaign is performing
- Sentiment – evaluates the tone and context of audience interactions, helping you understand how people respond to your content.
Measuring the performance of your PR campaigns and activities lets you identify what’s working, what areas you can improve on, and how you can make a bigger impact moving forward.
Fill out the form to discover the best PR metrics to track.
PR Performance Metrics Every PR Pro Should Know
Whether you’re just getting started with data and analytics or you’re looking to find the most relevant PR metrics for your strategy, this tip sheet can help. Learning the most essential data points can help you get the most impact from your campaigns and PR activities – without getting overwhelmed.
We’ve outlined the best PR metrics to help plan strategies, report on results, and improve your campaigns next time around.
Fill in the form to learn the PR performance metrics that really matter.
