What is an E-Commerce Personalization Platform?
An e-commerce personalization platform is a tool that uses smart technologies to provide your customers with a personalized shopping experience.
Imagine walking into a store and the salesperson already knowing your size and the style you like. Wouldn't that be great?
This is simply what an e-commerce personalization platform does.
It uses data like what you've previously purchased, what you've looked at, and even your browsing habits to show you products that might interest you.
Why are E-Commerce Personalization Tools Important?
Personalization in e-commerce isn't just about saying, "Hi, [Customer Name]."
It involves analyzing data such as browsing behavior, purchasing history, and demographic information to understand customers' preferences and interests.
According to McKinsey & Company, 71% of consumers expect companies to deliver personalized interactions.
Isn't this a high rate? However, this rate will not surprise you when you see the benefits that highlight the importance of e-commerce personalization platforms:
- Increasing Cross-selling and Upselling: Customers often buy extra things when they see other related products besides those they are looking at. Win-win, right?
- Efficient Marketing Campaigns: You can send personalized campaigns to specific customer groups. This means more sales and a better marketing return on investment.
- Reduce Cart Abandonment: It is a common headache for online sellers. Luckily, these smart helpers see why it happens and they give your customers special offers to make them want to finish buying.
- Increased Conversion Rates: Businesses can increase conversion rates by providing personalized product recommendations and offers.
- Increased Customer Satisfaction: Showing customers products and offers that suit their preferences makes them feel valued and understood.
Best E-commerce Personalization Platform: 10 Top Software
1. Popupsmart
Best for e-commerce businesses looking for more engagement.
Popupsmart is an e-commerce personalization tool designed to help you create popups that drive greater customer engagement with innovative design and conversion-ready solutions.
You can use Popupsmart to double sales, reduce cart abandonment, and build your email list effectively.
Top Features:
- Target Website Visitors: It has more than 18 targeting options, such as Shopify audience targeting, geo-located targeting, exit-intent targeting, HTML targeting, URL targeting, and more.
- Smart Tags: Allow you to add dynamic text to your popup campaigns and personalize them.
- Upsell and Cross-Sell: You can upsell and cross-sell to increase your average order value and grant personalized promotions with Popupsmart's advanced segmentation options.
- Prefill Forms: Popupsmart uses smart tags to collect dynamic user information such as names, email addresses, or locations.
- Lead Predictive Targeting: With Smart Mode, your popup campaign will be shown to the target audience, bringing the most conversions with artificial intelligence without manual targeting.
- Marketing Automation: It integrates with CRM and email marketing services and has features such as email signup forms, webinar signup popups, and more.
- Integration With: Shopify, Magento, BigCommerce, PrestaShop, WooCommerce, Wordpress, Google Tag Manager, Squarespace, Wix, Webflow, Webly, Instapage, OpenCart, and more.
Pricing:
- Free: $0 - Suitable for individuals who want to experience Popupsmart, allowing you to connect 1 website and create 1 popup.
- Basic: $16.25/mo - It is a suitable plan for marketers and allows you to connect 3 websites and create unlimited popups. Additionally, there is a 1K email quota and 50K pageviews.
- Professional: $41.25/mo -It is a suitable plan for professionals and allows you to connect 5 websites and create unlimited popups. Additionally, there is a 5K email quota and 250K pageviews.
- Expert: $66.25/month -Suitable plan for professionals who need more and allows you to connect 7 websites and create unlimited popups. Additionally, there is a 5K email quota and 500K pageviews.
G2 Rating: 4.2/5 ⭐
- Ease of Use: 9.3/10
- Quality of Support: 8.9/10
- Ease of Setup: 9.0/10
User Review: “Popupsmart has great UX for non-developers. The team is very responsive and it has lots of integrations & templates to quickly become our favorite email capturing tool.”-Mert A.
See more reviews of Popupsmart on G2.
2. Nosto
Best for e-commerce businesses with merchandising needs.
Nosto is designed for e-commerce businesses, with features designed to optimize the shopping journey, optimize sales strategies, and increase customer engagement across various channels.
Top Features:
- Search Capabilities: Search functions use NLP algorithms. Support for 30+ languages provides predictive synonym detection and stem extraction.
- User Generated Content (UGC): Nosto allows customers to create and interact with original content using Stackla's platform, including visuals.
- Catalog Explorer: Provides a comprehensive view of product and catalog performance.
- A/B Testing: Minimizes the risk of revenue loss due to underperforming tests by ensuring successful variations are automatically implemented.
- Co-Pilot: Streamlines content creation and provides real-time predictive recommendations.
- Segmentation: This allows retailers to segment audiences based on behaviors and demographics.
- Email Marketing: This allows timely and relevant emails based on customer actions.
- Mobile Integration: Allows users to personalize content, messages, and product recommendations in mobile applications.
- Integration With Shopify, Magento, BigCommerce, PrestaShop, Salesforce, Shopware, WooCommerce, and VTEX.
Pricing: Nosto has not provided pricing information for this product or service. You can contact Nosto to learn about current pricing.
G2 Rating: 4.6/5 ⭐
- Ease of Use: 8.5/10
- Quality of Support: 9.4/10
- Ease of Setup: 8.0/10
User Review: "Quick and easy integration, up and running with instant, measurable results. All recommendations are on one user-friendly interface, plus support from the Nosto team so far has been fantastic; their recommendations are helpful and insightful." -Nikki B.
See more reviews of Nosto on G2.
3. Clerk.io
Best for smaller e-commerce businesses seeking personalized optimization.
Clerk.io is a platform designed to help e-commerce businesses optimize their operations.
It focuses on improving search functionality, increasing product recommendations, and improving customer targeting to enhance the overall user experience.
Top Features:
- Smart Search: Delivers relevant search results using keywords, sales data, behavior, and usability.
- Recommendations: Provides personalized recommendations with filters and rules based on customer behavior.
- Email Automation: Enables and automates email marketing with personalized 1:1 product recommendation emails.
- Audience Targeting: Provides segmentation with keywords. Creates audiences using lifecycle and lifetime value.
- Multi-Channel Experience: Creates multi-channel experiences with ESP, CRM, advertising, and social integrations.
- Customer Data Platform (CDP): Connects multiple data sources. Integrates ClerkCore™ AI-based search and recommendation engine for a 360° customer view.
- Merchandising: Controls the shopping experience with customized recommendations using custom merchandising rules.
- Customer Analytics: Provides 360° insights into customer profiles. It combines ClerkCore™ AI with the Customer Data Platform (CDP) for a 360° customer view.
- Integration With: Shopify, Magento, Big Commerce, Shopware, WooCommerce, PrestaShop, DanDomain, Lightspeed, Smartweb, and Shop-O-Rama.
Pricing: Clerk.io does not provide clear pricing information on its website.
- How does the Clerk.io price model work?
- The more you use it, the cheaper it gets: The cost per use decreases as the level increases.
- Building through modularity: You can choose a combination of one to four of Clerk's products.
- Full contract frequency flexibility: Offers a variety of contracts, including monthly, semi-annual, and annual.
G2 Rating: 4.8/5 ⭐
- Ease of Use: 8.9/10
- Quality of Support: 9.8/10
- Ease of Setup: 8.2/10
User Review: "Very powerful software and very customizable. Also, it has great support. It really helps me improve my sales performance. Great tool for our e-commerce store and the customer support is quick and helpful." -Reza B.
See more reviews of Clerk.io on G2.
4. Moosend
Best for businesses aiming to automate their marketing processes.
Moosend provides comprehensive tools and features to help businesses create, automate, and optimize email marketing campaigns.
It is an all-in-one email marketing platform. It is designed to meet the needs of businesses of all sizes.
Top Features:
- Personalization: Include dynamic content, AI subject line optimization, personalized emails, and countdown timers.
- Drag & Drop: This tool allows you to design your emails and landing pages effortlessly.
- Marketing Automation: You can choose from Ready Automation Templates and Visual Workflow Builder for your campaigns.
- Email Signup Forms: Provides flexibility with editable forms and advanced display rules.
- Behavioral Analytics: Provides in-depth information about subscriber actions and preferences.
- Marketing Campaigns on Autopilot: This ensures your messages reach the right target audience at the right time.
- Reporting and Analysis: Keeps you informed about your campaigns with real-time reporting that provides instant insights.
- Integration With: Magento, WooCommerce, Thrive Cart, OpenCart,CS-Cart, Zen Cart
Pricing
- Free Trial: It offers a 30-day free trial. The trial includes 1K subscribers and unlimited emails, 1 automation workflow, 1 landing page, and 1 form.
- Pro: Varies depending on the number of subscribers: minimum: $7, maximum: $4.672. Pro includes unlimited emails, automation workflows, landing pages/forms, transactional emails, and an SMTP server.
- Enterprise: You can get a quote for the price. The enterprise plan includes all Pro features, an additional account manager, and custom reporting.
G2 Rating: 4.7/5 ⭐
- Ease of Use: 9.2/10
- Quality of Support: 9.2/10
- Ease of Setup: 9.1/10
User Review: "The newsletter editor is really good and easy to make changes. I haven't seen such a nice interface in other services. The components are so easy to drag and drop. It's so easy for a non-technical person to create a newsletter. However, the code editor is also there for advanced users." -Raj V.
See more reviews of Moosend on G2.
5. Dynamic Yield
Best for e-commerce, quick-service restaurants, loyalty-driven online retail, multichannel retail, and subscription services.
Dynamic Yield is a personalization platform that improves customer experiences across various digital channels.
The platform offers personalized content, recommendations, and messages to optimize interaction and increase conversion rates.
Top Features:
- Recommendations for Quick Service Restaurants (QSRs): Uses algorithms to recommend menu items based on users' purchasing histories.
- Content Personalization: Allows businesses to showcase products offered with loyalty points.
- A/B Testing: The platform facilitates A/B testing of homepage recommendation strategies, category page filters, and ranking tools.
- Urgency Strategies: Allows businesses to deliver limited-time offers, creating urgency through countdown promotions.
- Email Capture and Personalized Messaging: Offers advanced email capture strategies, special promotional offers, and layers to encourage newsletter sign-ups.
- Omni-Channel Customer Journey Experience: Allows businesses to create a multi-channel customer journey, from ads to landing pages.
- Gamification: It incorporates gamification elements into the customer journey.
- Integration With Algolia, Amplience, BigCommerce, Contentsquare, ContentStack, Magento, Salesforce, Shopify, and more.
Pricing: Dynamic Yield has not provided pricing information for this product or service. You can contact Dynamic Yield to learn about current pricing.
G2 Rating: 4.5/5 ⭐
- Ease of Use: 8.2/10
- Quality of Support: 9.0/10
- Ease of Setup: 7.3/10
User Review: "I really like the simple user interface of the entire experience. Creating audiences, choosing targeting variables, etc. is totally simple and easy to use. No abstract menus. And it's a breeze to test your changes right away." -Verified User in Retail
See more reviews of Dynamic Yield on G2.
6. Yieldify
Best for e-commerce, omnichannel retail, and companies emphasizing brand consistency.
Yieldify is a technology platform that provides solutions for website personalization and customer journey optimization.
It offers personalized recommendations to increase user engagement and conversion rates, especially for e-commerce and online retail businesses.
Top Features:
- 24-Hour Live Experiences: Allows businesses to create new personalized experiences within 24 hours.
- A/B Testing: Allows you to try different strategies to find the one that best resonates with your target audience.
- Acquisition Source Targeting (365 Days): You can personalize your messages based on the customer's acquisition source for up to 365 days.
- Full Funnel Personalization: Yieldify covers the entire customer journey, from the landing page to checkout.
- Lead Capture Adaptability: You can display new formats at different times to ensure customers engage with the right message.
- Acquisition Source Messaging Alignment: You can seamlessly align your website with visitors' landing pages, whether from Instagram ads or Google Shopping.
- Product Discovery Guide: Guides category pages, product pages, or at checkout.
- **Target Tracking and Reporting: You can track and measure all targets in the field with purchasing indicators.
- Integration With Shopify, Drip, Fast Spring, Franpos, Meganto, Weblow, Woocommerce, and Wodpress.
Pricing: Yieldify has not provided pricing information for this product or service. You can contact Yieldify to learn about current pricing.
G2 Rating: 4.7/5 ⭐
- Ease of Use: 9.7/10
- Quality of Support: 9.2/10
- Ease of Setup: 9.7/10
User Review: "Quick development & implementation of campaigns, great communication from our account manager. Incredibly easy to set up on our website and has offered us better insight into our customers & greatly improved our conversion rates.” -Andrew C.
See more reviews of Yieldify on G2.
7. Fresh Relevance
Best for e-commerce businesses seeking to reduce cart abandonment.
Fresh Relevance is a marketing automation platform designed to help businesses create personalized and engaging customer experiences across various digital channels.
Whether you're in e-commerce, B2B, travel, media, recruiting, or enterprise, Fresh Relevance offers features to increase customer engagement.
Top Features:
- Triggered Emails: Allows you to create personalized, automatic emails based on customer behavior.
- Product Recommendations: AI-driven Product Recommendations help shoppers discover products they'll love.
- Onsite Popovers: You can use targeted popup forms and offers to capture customer data, reduce churn, and increase website conversions.
- Social Proof: Builds trust by displaying positive reviews and ratings and creates urgency with fomo emails or fomo subject lines.
- A/B Testing: You can automatically optimize individual assets or customer experience across channels.
- Integration With Meganto, Bigcommerce, Citrus Lime, custom stores, Shopify Plus, Magnolia, OpenCart, PrestaShop, Salesforce Commerce Cloud, Woocommerce, and more.
Pricing: Fresh Relevance has 2 plans for users. Price information is not provided, but you can request a quote from Fresh Relevance.
- Core: 1-15 user accounts, access to the platform, implementation consultant, and more.
- Enterprise: 15+ user accounts, all Core features, enhanced security and compliance, and more.
G2 Rating: 4.8/5 ⭐
- Ease of Use: 8.0/10
- Quality of Support: 9.8/10
- Ease of Setup: 8.6/10
User Review: "The ability to show customers relevant products in real time has been really useful and it's really easy to add content to email builds. The user interface is intuitive and easy to navigate.” -Verified User in Apparel & Fashion
See more reviews of Fresh Relevance on G2.
8. ContactPigeon
Best for e-commerce businesses seeking a centralized system to integrate data from multiple touchpoints.
ContactPigeon is an e-commerce marketing automation platform designed to increase business engagement.
It enables the creation of comprehensive customer profiles by combining data from customer touchpoints.
Top Features:
- Single Customer Profile: Integrated data from all touchpoints creates a comprehensive customer profile.
- Advanced Segmentation: Allows you to create advanced segments using various customer characteristics and behaviors and create personalized campaigns by optimizing conversion tactics.
- Live Web Analytics: Capture real-time visitor insights to adapt strategies instantly.
- Multi-Channel Connectivity: Allows you to connect with customers across various channels seamlessly.
- Campaign Automation: Creates automatic campaigns based on behaviors and triggers.
- Samaritan Multi-Channel Chat: Provides a live chat solution with Rosey, a chatbot specific to e-commerce.
Pricing: ContactPigeon has not provided pricing information for this product or service. You can contact ContactPigeon to learn about current pricing.
G2 Rating: 4.9/5 ⭐
- Ease of Use: 9.5/10
- Quality of Support: 10/10
- Ease of Setup: 9.7/10
User Review: "Our brand’s marketing efforts rely on ContactPigeon’s tool, which has helped us streamline many processes. What we like the most about this customer engagement platform are the push notifications and the dynamic pop-ups on our website. We use them a lot and are incredibly pleased with the results." -APOSTOLIS K.
See more reviews of ContactPigeon on G2.
9. Insider
Best for global enterprises seeking to enhance their customer experience strategies.
Insider is an e-commerce personalization platform that uses artificial intelligence to unify data and deliver seamless cross-channel experiences.
Brands can use Insider to engage with customers across the web, app, email, SMS, WhatsApp, and many more platforms.
Top Features:
- Unified Customer Profiles: Zero transforms customer understanding by combining data from first- and third-party sources.
- Customer Segmentation: It allows marketers to divide users into groups based on various criteria.
- Sirius AI™: Automates tasks from segment discovery to message creation.
- Real-Time Segmentation and Triggers: Enables campaigns to be dynamically responsive to changes in user behavior.
- Predictive Segments: This increases the precision and effectiveness of marketing strategies by ensuring the creation of consistently on-target campaigns.
- Gamify Lead Collection: It engages anonymous users, compelling them to become known users.
- Centralized Coupon Management: Marketers can seamlessly distribute personalized coupons throughout the customer journey.
Pricing: Insider has not provided pricing information for this product or service. You can contact Insider to learn about current pricing.
G2 Rating: 4.8/5 ⭐
- Ease of Use: 9.4/10
- Quality of Support: 9.7/10
- Ease of Setup: 9.0/10
User Review: "Insider was really useful in helping us consolidate data from both our website and mobile app together. This was possible through their CDP, which brought all the customer data and interactions into one place to build unified profiles. We were able to use this data to build customized journeys for different customers across channels like email and SMS.” -Tansu K.
See more reviews of Insider on G2.
10. Segmentify
Best for prioritizing ai-powered optimization to increase average order value (AOV).
Segmentify is a marketing platform designed to improve personalization, optimize cross-channel communication, and increase customer engagement.
It enables businesses to make data-driven decisions by offering tailored marketing strategies based on customer behavior.
Top Features:
- Cross-Channel Marketing: Provides cart recovery tactics with cross-channel marketing flows, including push notifications and emails.
- Rule-Based Segmentation: Allows the creation of segments based on customer data models.
- Interactive Content Integration: Uncovers and segments customer needs by asking specific questions through interactive content such as Persona Quiz.
- Personalized Search Results: Provides customized results, considering the user's previous searches, purchases, and favorites.
- Cross-Selling and Upselling: You can optimize inventory management by creating advanced filtering rules to display products in selected categories automatically.
- Gamified Lead Generation: Customizes gamification campaigns by segmenting customers based on selected Key Performance Indicators (KPIs).
Pricing: Segmentify offers a 14-day free trial to new users. Segmentify does not provide price information other than free trial information. You can contact Segmentify to learn about current pricing.
G2 Rating: 4.7/5 ⭐
- Ease of Use: 9.2/10
- Quality of Support: 9.7/10
- Ease of Setup: 9.0/10
User Review: "It's a great platform; the product recommendations are very successful, and the algorithms work very well. The user panel is user-friendly and easily understandable. Customer support responded very quickly. Amazing SaaS platform; they're always solution-oriented. If you want to boost your sales but don't know how Segmentify is the key to success.” -Verified User in Retail
See more reviews of Segmentify on G2
Wrap Up: How to Choose the Right E-Commerce Personalization Platform?
In summary, finding the right e-commerce personalization platform will increase conversions and build a customer base that keeps coming back for more.
Now, you can look into the 10 e-commerce personalization platforms we have detailed on the blog based on the following criteria to find the perfect platform.
Define Your Goals: First, determine what you want from the personalization platform. Do you want to increase customer loyalty, sales, or something else?
Check Integration: Make sure your website is compatible with e-commerce systems such as CMS, CRM, and email marketing elements. The smoother the integration, the better.
Consider Scalability: Your business is growing, right? You may want a platform that can grow with you. As your business evolves, check whether it can handle large amounts of data and increasing numbers of customers and visitors.
Request Demos and Trials: Before committing, ask for demos or trials of the platforms you're considering. You can see how it works, how easy it is to use, and whether it fits your needs.
Consider Pricing and Return on Investment (ROI): Some platforms charge per user or transaction, while others have different pricing plans. Make sure this fits your budget.
Frequently Asked Questions
1. What Features Should I Look for in an E-Commerce Personalization Platform?
Here are the features you should look for when choosing an e-commerce personalization platform:
- Advanced Customer Segmentation: Look for a tool that speaks your customers' language (demographics, purchasing history, browsing habits).
- Real-Time Personalization: The tool you choose should be able to update content and recommendations in real-time based on what your customers do.
- Recommendation Engine: It's all about guiding your customers to excellent choices, from personalized recommendations to trending ones.
- Data Collection and Analysis: The tool you choose should be specialized in collecting and interpreting customer information from various sources.
- Omnichannel Capabilities: It delivers consistent, personalized experiences across websites, mobile apps, email, and social media.
2. Can I Connect My Existing E-Commerce Platform with an E-Commerce Personalization Platform?
Yes, most e-commerce personalization platforms are designed to integrate seamlessly with existing e-commerce platforms.
This integration provides a seamless data flow between your setup and the personalization platform.
It allows you to improve your customer experience without disrupting your existing operations.
3. Do E-Commerce Personalization Platforms Affect SEO?
E-commerce personalization platforms boost SEO by making user experiences more engaging, reducing bounce rates, and increasing dwell time.
Tailored content and optimized product pages enhance relevance, indicating to search engines that your site is valuable, ultimately improving rankings.
Check These Out:
- The 10 Best Multichannel E-commerce Software to Discover
- Get Personal: 20+ Must-Have Website Personalization Tools
- Track Ecommerce KPIs: 20+ Essential Performance Metrics
- E-commerce Conversion Rate Statistics to Explore in 2024
- What is E-commerce Gamification? Top Ideas & Examples
