Cloaking is a technique which shows search engines different content than what a regular visitor would see.
The goal of cloaking is to boost a website's search engine rank using certain keywords.
Cloaking may lead to demotion or removal from search engine results.
To prevent cloaking, do not exhibit different content to Googlebot based on user-agent or IP address.
![Cloaking Explained in Scheme](jpg/65a8d4480e2247458a408940_cloaking-explained-ae167340.jpg)
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